News Releases

Scion to Show Evolution of Youth-Oriented Brand in Display at 2015 New York Auto Show

Scion to Show Evolution of Youth-Oriented Brand in Display at 2015 New York Auto Show

March 27, 2015
NEW YORK (March 27, 2015) – Bright lights, big city, tremendous new products. At this year’s New York International Auto Show, visitors will see the evolution of Scion through two new models on display for the first time – iM and iA. Revealed to the world in New York, these two vehicles appeal to a savvy generation of young, urban drivers who have unique perspectives and needs.... more

Toyota Exhibit at New York Auto Show Features New RAV4 Hybrid and Tacoma Models, Engaging Activations

Toyota Exhibit at New York Auto Show Features New RAV4 Hybrid and Tacoma Models, Engaging Activations

March 26, 2015
NEW YORK (March 26, 2015) – Want to see what mobility looks like today? Tomorrow? Visitors to the New York International Auto Show will glimpse exactly that when they check out the Toyota exhibit. They’ll see the newest hybrid model in the Toyota line-up, the RAV4 Hybrid. The RAV4 Hybrid, the fuel-efficient iteration of one of the company’s best-selling, award-winning vehicles, is making its world debut in New York. ... more

A New Hybrid Joins the Toyota Family

A New Hybrid Joins the Toyota Family

March 26, 2015
The 2016 RAV4 Hybrid. See it April 2, 12:30 p.m. EDT at the New York International Auto Show.... more

2016 Lexus RX To Make Its Global Debut Under the Bright Lights of the Big Apple: 2015 NYIAS

2016 Lexus RX To Make Its Global Debut Under the Bright Lights of the Big Apple: 2015 NYIAS

March 20, 2015
TORRANCE, Calif. – March. 20, 2015 – Lexus will introduce the all-new 2016 RX at the 2015 New York International Auto Show. When the RX model launched 17 years ago, it defined a new luxury segment. Since then, it has dominated mid-size luxury utility vehicle sales. The fourth generation RX will make its global debut at a press conference in the Galleria at Jacob Javits Convention Center on Wednesday, April 1 at 9:10 a.m. EDT. The press conference will also be streamed live at https://new.livestream.com/LexusInternational/NY-2015.
 
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Scion’s Double-Take at New York International Auto Show

Scion’s Double-Take at New York International Auto Show

March 18, 2015
TORRANCE, Calif., March 18, 2015 – One look at Scion won’t be enough for guests attending the New York International Auto Show.  It will take two looks (or more) to see the World Debuts from Scion. Both the Scion iM and the newly named Scion iA will be revealed on the eve of the show, March 31, 2015.... more

2015 Chicago Auto Show - 2016 Toyota Avalon Reveal

2015 Chicago Auto Show - 2016 Toyota Avalon Reveal

February 12, 2015
Bill Fay, Group Vice President, Toyota Motor Sales and General Manager, Toyota Division reveals the 2016 Toyota Avalon and Special Edition Camry and Corolla at the Chicago Auto Show on Thursday, Feb. 12, 2015.... more

Bright Lights, Big Show

Bright Lights, Big Show

February 05, 2015
Toyota will light up the Chicago Auto Show when it debuts the 2016 Avalon. The sexy sedan shines at 2:30 p.m. CT, Thursday, Feb. 12. 
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Lexus Stokes Emotions with Awe-Inspiring Performance Vehicles and Live Entertainment at Chicago Auto Show

Lexus Stokes Emotions with Awe-Inspiring Performance Vehicles and Live Entertainment at Chicago Auto Show

January 30, 2015
CHICAGO – Jan. 30, 2015 – Lexus is once again instilling high-performance passion as the new GS F sedan makes its first appearance in Chicago since it was revealed to the world in January. The Lexus exhibit at the Chicago Auto Show features a full line of awe-inspiring vehicles that stroke emotions and drive the senses.... more

Toyota Exhibit at 2015 Chicago Auto Show to Showcase All-New 2016 Tacoma and Eye-Popping Specialty Vehicles

Toyota Exhibit at 2015 Chicago Auto Show to Showcase All-New 2016 Tacoma and Eye-Popping Specialty Vehicles

January 30, 2015
CHICAGO (Jan. 30, 2015) – The all-new 2016 Toyota Tacoma is coming to Chicago along with several eye-popping concepts and specialty vehicles that are sure to keep cameras clicking around the Toyota exhibit at the Chicago Auto Show. Toyota’s presentation at McCormick Place is designed for consumer engagement and interaction. It features a broad range of new and historic vehicle displays, future concepts, simulators and fun, playful one-of-a-kind rides that show consumers the broad scope of the world’s most progressive full-line automotive manufacturer.... more

Scion Brings Speedhunters' Tuner Challenge-Winning FR-S to Chicago Auto Show

Scion Brings Speedhunters' Tuner Challenge-Winning FR-S to Chicago Auto Show

January 30, 2015
CHICAGO, (Jan. 30, 2015) – The winning vehicle of Scion’s 10th annual Tuner Challenge is coming to the 2015 Chicago Auto Show. The Speedhunters-designed “Maximum Attack” Scion FR-S makes its first public appearance since November when it was crowned winner of the Scion Tuner Challenge at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.... more

Toyota Mirai Hydrogen Fuel Cell Vehicle Makes East Coast Debut

Toyota Mirai Hydrogen Fuel Cell Vehicle Makes East Coast Debut

January 22, 2015
Washington, DC, Jan. 22, 2015Toyota’s hydrogen fuel cell vehicle, the Mirai, made its East Coast debut today at the DC Auto Show where a senior executive called for government and industry stakeholders to help kick start the hydrogen infrastructure needed to make fuel cell zero emission vehicles available to more drivers.
 
“Hydrogen fuel cell vehicles launched between 2015 and 2020 will require a concerted effort and collaboration between automakers, government regulators, academia and energy providers,” said Nihar Patel, Toyota's Vice President of North American Business Strategy.... more

Deutsche Bank's 2015 Global Auto Industry Conference - Bob Carter

Deutsche Bank's 2015 Global Auto Industry Conference - Bob Carter

January 14, 2015
TMS Senior Vice President of Automotive Operations Bob Carter speaks at Deutsche Bank's 2015 Global Auto Industry Conference in Detroit on Wednesday, Jan. 14, 2015.... more

Lexus Adds to the ‘F’ Brand Stable With Addition of GS F Sedan

Lexus Adds to the ‘F’ Brand Stable With Addition of GS F Sedan

January 13, 2015
DETROIT (Jan. 13, 2015) – Throaty rumbles and nimble handling aren’t just for sport coupes. Meet the all-new 2016 Lexus GS F performance sedan.  It is not a standard luxury sedan or track car. The GS F rolled into the North American International Auto Show today with a growl, four doors and enough cabin space to comfortably accommodate five adults.... more

2015 NAIAS - 2016 Toyota Tacoma Debut

2015 NAIAS - 2016 Toyota Tacoma Debut

January 12, 2015
Bill Fay, Group Vice President, Toyota Motor Sales and General Manager, Toyota Division introduces the all-new Toyota Tacoma at the North American International Auto Show in Detroit, Michigan, Monday, Jan. 12, 2015.
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Dominate Dirt…or Rocks…or Pavement in the All-New 2016 Toyota Tacoma

Dominate Dirt…or Rocks…or Pavement in the All-New 2016 Toyota Tacoma

January 12, 2015
DETROIT, Jan. 12, 2015 - - Whatever the terrain, Tacoma is king of the hill.  Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America’s best-selling mid-size pickup for ten years running is Lord of the Rigs for dirt stomping adventurers.  With a legacy of off-road victories and over seven million units sold since 1964, Toyota revitalizes the midsize truck segment with the introduction of the all-new 2016 Tacoma. ... more

Scion Uses Technology at 2015 NAIAS to Engage with Young Consumers

Scion Uses Technology at 2015 NAIAS to Engage with Young Consumers

January 09, 2015
DETROIT, Jan. 9, 2015 – Scion is using technology in its exhibit at the 2015 North American International Auto Show (NAIAS) to engage with young consumers about its exciting lineup of youth-oriented vehicles.... more

Lexus Rumbles Into Detroit With Sporty Disposition at 2015 North American International Auto Show Exhibit

Lexus Rumbles Into Detroit With Sporty Disposition at 2015 North American International Auto Show Exhibit

January 09, 2015
DETROIT, Jan. 9, 2015 – Lexus is rumbling into Detroit with an exhibit at the 2015 North American International Auto Show (NAIAS) that shows its sporty disposition. The luxury vehicle manufacturer will showcase the new, much-anticipated GS F performance sedan, which joins the brand’s expanded lineup of models on display at Detroit’s Cobo Center. Visitors will see how Lexus is extending into greater integration of innovative technology, emotional exterior designs and engaging driving dynamics and performance into every model.  ... more

Toyota Exhibit at 2015 North American International Auto Show to Showcase All-New 2016 Tacoma

Toyota Exhibit at 2015 North American International Auto Show to Showcase All-New 2016 Tacoma

January 09, 2015
DETROIT, Jan. 9, 2015 – When the all-new 2016 Toyota Tacoma is revealed at the 2015 North American International Auto Show (NAIAS), it joins the company’s expansive exhibit, which will show the broad scope of the world’s most progressive full-line automotive manufacturer. The Toyota exhibit at Detroit’s Cobo Center is a diversity of production vehicles, alternative fuel and safety technologies, motorsports and future mobility concepts.... more

2016 Tacoma: The Beast Is Revealed.

2016 Tacoma: The Beast Is Revealed.

January 08, 2015
Toyota Tacoma takes to the stage at the 2015 North American International Auto Show in Detroit at 12:50 p.m. ET, Jan. 12. Watch at https://new.livestream.com/Toyota/Detroit2015. For more information, check out www.toyota.com/upcoming-vehicles/tacoma.... more

2015 Toyota CES Press Preview - Bob Carter

2015 Toyota CES Press Preview - Bob Carter

January 05, 2015
TMS Senior Vice President of Automotive Operations, Bob Carter discusses hydrogen fuel cell technology, Toyota’s hydrogen fuel cell vehicle, the Mirai, and announces royalty free use of all fuel cell patents during Toyota’s press conference at the 2015 Consumer Electronics Show in Las Vegas on Jan. 5, 2015.  ... more

Toyota Opens the Door and Invites the Industry to the Hydrogen Future

Toyota Opens the Door and Invites the Industry to the Hydrogen Future

January 05, 2015
LAS VEGAS, (Jan. 5, 2015) – Toyota is opening the door to the hydrogen future, making available thousands of hydrogen fuel cell patents royalty free. Announced today at the 2015 Consumer Electronics Show, this Toyota initiative will spur development and introduction of innovative fuel cell technologies around the world.... more

See. The. Light.

See. The. Light.

December 17, 2014
The lights come on and Tacoma rolls at the 2015 North American International Auto Show. The all-new 2016 beast hits the stage at 12:50 p.m. EST, Monday Jan. 12. And for those who can’t wait for the dust to settle, we’ll share a little more dirt later today. ... more

A Track-Ready Lexus Poised to Make Global Debut at 2015 NAIAS

A Track-Ready Lexus Poised to Make Global Debut at 2015 NAIAS

December 17, 2014
TORRANCE, Calif. (Dec. 17, 2014) – Lexus announced it will be adding a second vehicle to its growing stable of F brand high performance models. Earlier this year, the luxury manufacturer launched the RC F, a V8 powered performance coupe. The newest Lexus F brand vehicle will make its global premiere at the 2015 North American International Auto Show (NAIAS) on Jan. 13. The vehicle will be revealed at a press conference in the Lexus display space at Cobo Center on Tuesday, Jan. 13 at 8:40 a.m. EST.... more

Watch West Coast Customs and SiriusXM Rock out the Toyota Sienna

Watch West Coast Customs and SiriusXM Rock out the Toyota Sienna

December 12, 2014
TORRANCE, Calif. (Dec. 12, 2014) – Rock and roll wasn’t born in a day, but viewers can watch the Sienna “raise the roof” in 60 minutes of TV fun. West Coast Customs and SiriusXM transformed the family-friendly 2015 Sienna into a DJ-ready Sienna:Remix to rock the neighborhood. The episode will air Dec. 14 at 7 p.m. PST on FOX Sports 2.... more

Tacoma. Detroit. January 12. It’s on.

Tacoma. Detroit. January 12. It’s on.

December 10, 2014
Toyota’s rolling out the all-new 2016 Tacoma at the 2015 North American International Auto Show in Detroit on Jan. 12.... more

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