News Releases

Toyota’s Female Leaders at Texas Plant Tell Their Story on International Women’s Day

Toyota’s Female Leaders at Texas Plant Tell Their Story on International Women’s Day

March 08, 2018

Women at Toyota Step Ahead in Manufacturing Excellence

Women at Toyota Step Ahead in Manufacturing Excellence

March 08, 2018
PLANO, Texas (March 8, 2018) – Four Toyota team members were selected to receive the Women in Manufacturing STEP (Science, Technology, Engineering and Production) Ahead Award through The Manufacturing Institute.  ... more

Japan H2 Mobility, LLC established by eleven companies to accelerate deployment of hydrogen stations in Japan

Japan H2 Mobility, LLC established by eleven companies to accelerate deployment of hydrogen stations in Japan

March 05, 2018
Eleven companies have today announced joint establishment of "Japan H2 Mobility, LLC", aimed at the full-fledged development of hydrogen stations for fuel cell vehicles (FCV) in Japan.
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 ... more

Toyota Research Institute-Advanced Development (TRI-AD) Established in Tokyo to Provide Fully-Integrated, Production-Quality Software for Automated Driving

Toyota Research Institute-Advanced Development (TRI-AD) Established in Tokyo to Provide Fully-Integrated, Production-Quality Software for Automated Driving

March 02, 2018
TOKYO (March 2, 2018) Toyota will establish a new company in Tokyo in the latter part of this month named “Toyota Research Institute-Advanced Development” (TRI-AD) that will accelerate its efforts in advanced development for automated driving.... more

February 2018 Sales Chart

February 2018 Sales Chart

March 01, 2018

Toyota Motor North America Reports February 2018 Sales

Toyota Motor North America Reports February 2018 Sales

March 01, 2018
PLANO, Texas (March 1, 2018) – Toyota Motor North America (TMNA) today reported February 2018 sales of 182,195 vehicles, an increase of 4.5 percent from February 2017 on a volume basis. With the same amount of selling days in February 2018 compared to February 2017, sales were up 4.5 percent on a daily selling rate (DSR) basis. 
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Mini-Series Tells History of African Americans and the Auto Industry

Mini-Series Tells History of African Americans and the Auto Industry

February 26, 2018
PLANO, Texas, (Feb. 26, 2018)–A three-part mini-documentary released today by Toyota recounts the history of African Americans in the automobile industry. It highlights how African Americans helped shape the auto industry, the industry's positive socioeconomic impact on black families, and the continuing need to promote diversity within the industry.... more

Mobilizing for Seniors: Toyota Begins Program with Two North Texas-Based Meals on Wheels to Help Serve More in Need

Mobilizing for Seniors: Toyota Begins Program with Two North Texas-Based Meals on Wheels to Help Serve More in Need

February 23, 2018
PLANO, Texas (Feb. 23, 2018) – In the United States, every day more than 10,000 adults turn 65, and one in six struggles with hunger. In the Dallas-Fort Worth Metro area, which has the 10th largest senior population in the U.S., 9% of seniors live below the poverty line and nearly 25,000 households headed by seniors have limited mobility. It’s an issue that Toyota, Collin County Meals on Wheels and VNA Texas – Meals on Wheels, are tackling head on.... more

Lexus Tops J.D. Power Vehicle Dependability Study for Seventh Consecutive Year

Lexus Tops J.D. Power Vehicle Dependability Study for Seventh Consecutive Year

February 14, 2018
PLANO, Texas (Feb. 14, 2018) – For the seventh consecutive year, Lexus ranked highest among all luxury nameplates in the 2018 J.D. Power U.S. Vehicle Dependability Study (VDS). Including Lexus’ top spot in the annual study, four Lexus and two Toyota vehicles were recognized as segment award winners, bringing the total number of awards to seven, the most among all automakers.  ... more

2018 Dallas-Ft. Worth Auto Show - Vinay Shahani Remarks

2018 Dallas-Ft. Worth Auto Show - Vinay Shahani Remarks

February 14, 2018
Remarks by Vinay Shahani, Vice President, Integrated Marketing Operations, Toyota
2018 DFW Auto Show
Kay Bailey Hutchinson Convention Center
February 14, 2018... more

Chloe Kim Scores Big at Olympic Winter Games, Winning Olympic Gold Medal

Chloe Kim Scores Big at Olympic Winter Games, Winning Olympic Gold Medal

February 13, 2018
PYEONGCHANG, South Korea - In her first Olympic Winter Games appearance, Team USA and Team Toyota’s Chloe Kim finished first in the women’s halfpipe snowboarding event on Tuesday, February 13.... more

Toyota Releases North American Environmental Report

Toyota Releases North American Environmental Report

February 13, 2018
PLANO, Texas (Feb. 13, 2018) – Combating major environmental issues facing the global community, such as climate change, water scarcity, resource depletion and habitat loss, in a widespread, meaningful way often starts with small steps.... more

The Heart of Puerto Rico

The Heart of Puerto Rico

February 12, 2018
Four months after Hurricane Maria ravaged Puerto Rico, Nancy Navales is on a phone interview talking about the storm’s aftermath. Her voice seems not just happy, but hopeful.

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Toyota Announces Executive Leadership Appointments in North America

Toyota Announces Executive Leadership Appointments in North America

February 09, 2018
PLANO, Texas, (Feb. 9, 2018) – Toyota Motor North America (TMNA) today announced executive changes across its North American operations.... more

Toyota Rolls Out "Start Your Impossible"  Global Campaign that Reflects the Olympic and Paralympic Spirit of Encouragement, Challenge and Progress

Toyota Rolls Out "Start Your Impossible" Global Campaign that Reflects the Olympic and Paralympic Spirit of Encouragement, Challenge and Progress

February 09, 2018
TOYOTA CITY, Japan (Feb. 9, 2018) – Created in honor of Toyota’s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.... more

Jack Hollis: 2018 Chicago Auto Show Remarks

Jack Hollis: 2018 Chicago Auto Show Remarks

February 09, 2018
Jack Hollis: 2018 Chicago Auto Show Remarks... more

Athletes Supported by Toyota Carry "Start Your Impossible" Movement and reach for Gold at PyeongChang 2018

Athletes Supported by Toyota Carry "Start Your Impossible" Movement and reach for Gold at PyeongChang 2018

February 07, 2018
TOYOTA CITY, Japan (Feb 7, 2018) -- As a Worldwide Olympic Partner and a Worldwide Paralympic Partner, the true challenge for Toyota and its President and CEO Akio Toyoda is to stimulate the 80-year-old company by reinforcing its core values and inspiring its 370,000 employees worldwide to help create a society where mobility is an opportunity for people to achieve their dreams. Sports are the ideal endeavour to do just that, especially with an event that unites across the globe.... more

Toyota Research Institute Renews Support of Open Source Robotics Foundation

Toyota Research Institute Renews Support of Open Source Robotics Foundation

February 06, 2018
LOS ALTOS, Calif. (Feb. 6, 2018) – Toyota Research Institute (TRI) continues its commitment to open source robotics software by renewing its charitable contribution to the Open Source Robotics Foundation (OSRF). For the second consecutive year, TRI is donating $1 million to OSRF which offers the global robotics community access to open source robotics software and development tools. ... more

TMC Announces April-December 2017 Financial Results

TMC Announces April-December 2017 Financial Results

February 06, 2018
TOYOTA CITY, Japan (Feb. 6, 2018)—Toyota Motor Corporation (TMC) today announces its financial results for the nine-month period ended December 31, 2017.... more

Team Toyota Athletes Wagner and Vito to Showcase Olympic Winter Games Experience for Fans

Team Toyota Athletes Wagner and Vito to Showcase Olympic Winter Games Experience for Fans

February 05, 2018
PLANO, Texas (Feb. 5, 2018) Team Toyota athletes and U.S. Olympians Ashley Wagner and Louie Vito will experience the Olympic Winter Games in a new way – as Team Toyota brand ambassadors.... more

Sports Fans Unite in Toyota’s Super Bowl Commercial “One Team”

Sports Fans Unite in Toyota’s Super Bowl Commercial “One Team”

February 03, 2018
PLANO, Texas (Feb. 3, 2018) – Toyota is returning to the 2018 Super Bowl like never before using sports to unite and inspire during three ads in the most-watched television event of the year. The final spot to be released is from the domestic U.S., longtime campaign “Let’s Go Places,” empowering viewers to see what they’re capable of when fans unite through sports. For the first time in the company’s history, Toyota will have three primetime commercials which will be airing in the first quarter, halftime and second half.  ... more

For The First Time, Toyota Will Run Three Super Bowl Ads; Spots Utilize The Olympic and Paralympic Games Themes of Unity, Courage and Inspiration

For The First Time, Toyota Will Run Three Super Bowl Ads; Spots Utilize The Olympic and Paralympic Games Themes of Unity, Courage and Inspiration

February 02, 2018
PLANO, Texas (February 2, 2018) – Toyota is returning to the 2018 Super Bowl like never before, using sports to unite and inspire during three ads in the most-watched television event of the year. For the first time in the company’s history, Toyota will have three primetime commercials from two different campaigns leading the first quarter, post-halftime and second half. Two spots will air from its first-ever global campaign, “Start Your Impossible,” which communicates the company’s shift to a mobility company and aims to inspire consumers to take their first step to unleash their potential. The third spot will air from its domestic U.S., longtime campaign “Let’s Go Places,” empowering viewers to see what they’re capable of when unity is embraced.... more

Toyota Motor North America Reports January 2018 Sales

Toyota Motor North America Reports January 2018 Sales

February 01, 2018
PLANO, Texas (Feb. 1, 2018) – Toyota Motor North America (TMNA) today reported January 2018 sales of 167,056 vehicles, an increase of 16.8 percent from January 2017 on a volume basis. With one more selling day in January 2018 compared to January 2017, sales were up 12.1 percent on a daily selling rate (DSR) basis. ... more

January 2018 Sales Chart

January 2018 Sales Chart

February 01, 2018

Toyota Spotlights Emerging and Award-Winning Artists, Victory Boyd and Ledisi, for One Unforgettable Night

Toyota Spotlights Emerging and Award-Winning Artists, Victory Boyd and Ledisi, for One Unforgettable Night

January 30, 2018
NEW YORK (Jan. 30, 2018) – During a star-studded weekend when major achievements in the music industry were celebrated on the biggest stage, Toyota spotlighted groundbreaking artists Victory Boyd and Grammy-nominated singer Ledisi during an evening of acoustic performances. Additionally, students from the Harlem School of the Arts, which classically trains young musicians on strings, piano, guitar and more, opened the night by performing popular songs from some of today’s hottest R&B and hip-hop artists.... more

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