2016 Lexus RX a Winner in Inaugural ’Ward’s 10 Best User Experiences’ List

September 15, 2016
DETROIT, September 15, 2016 – WardsAuto today announced that the all-new, fourth-generation 2016 Lexus RX has been named to its first-ever “Ward’s 10 Best User Experiences” list. Twenty eight vehicles were evaluated by the publication’s trusted and experienced editors on their routine daily commutes, with points awarded for easy smartphone integration, user-friendly and intuitive controls, advanced intelligent driver assistance technology, and the usage of appealing interior materials as part of the overall user experience.

“Lexus has a knack for designing quiet, comfortable vehicles, and we see the new RX as a calm connection to an otherwise busy world,” said WardsAuto Senior Editor Tom Murphy. “That means trouble-free smartphone pairing, an outstanding color head-up display, detailed maps and multiple ways to access menus and information, including an ergonomic palm-rest and joystick that, once learned and adjusted for a driver’s preference, becomes second nature. The connection to the outside world comes in another important way, as all-speed radar cruise control is excellent, bringing the RX to a complete stop behind a lead vehicle. The RX makes the outside world a lot less scary.”

The 2016 RX is the latest generation of Lexus’ best-selling vehicle and continues to be the midsize luxury CUV that defined its segment when it was launched nearly 18 years ago. The Lexus RX has proven itself to be immensely popular with those needing the flexibility of a sport-utility vehicle combined with the driving comfort of a luxury sedan, all wrapped in an attractive, elegant package.

“At Lexus, we drive ourselves to make every aspect of owning our cars and SUVs a rewarding experience,” said Jeff Bracken, group vice president and general manager, Lexus. “To have the RX honored as having one of the best overall ‘user experiences’ in the market by the respected editors at WardsAuto means a great deal to our team, who spent countless hours ensuring that every part of the vehicle, inside and out, would delight our customers.”  
 
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance.  With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers seven F SPORT models and two F performance models.  In the United States, Lexus vehicles are sold through 236 dealers who are committed to exemplary customer service.
 
Media Contacts
Leigh Anne Sessions                                      
310-468-8034                                     
leigh.sessions@lexus.com      


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