Safety and Quality - General

Teens and Parents Get A 'Tune-Up' On Safety with Free Driver Safety Clinics at Northeast Toyota Dealerships

Teens and Parents Get A 'Tune-Up' On Safety with Free Driver Safety Clinics at Northeast Toyota Dealerships

September 12, 2014
NEW YORK (Sept. 12, 2014) – What’s the greatest influence on how teens drive?  According to research, it’s mom and dad. That’s why Toyota is committed to offering free teen driver safety clinics that bring the whole family together to learn about safety behind the wheel.  ... more

Buckle Up for Life: Toyota and Cincinnati Children’s Hospital Medical Center Increase Child Passenger Safety across the Country and Expand Program

Buckle Up for Life: Toyota and Cincinnati Children’s Hospital Medical Center Increase Child Passenger Safety across the Country and Expand Program

September 10, 2014
New York, N.Y., Sept. 10, 2014 - What if there were a way to prevent a leading cause of childhood death, but three out of four of us were doing it wrong?  The startling truth is that a car seat can dramatically reduce childhood death and injury from motor vehicle crashes, but 75 percent are installed incorrectly.... more

2014 Toyota Advanced Safety Seminar - Ken Koibuchi

2014 Toyota Advanced Safety Seminar - Ken Koibuchi

September 04, 2014
Toyota Motor Corporation General Manager of Intelligent Vehicle Development Ken Koibuchi speaks at the Toyota Advanced Safety Seminar, Wednesday, Sept. 4, 2014.... more

2014 Toyota Advanced Safety Seminar - Seigo Kuzumaki

2014 Toyota Advanced Safety Seminar - Seigo Kuzumaki

September 04, 2014
Toyota Motor Corporation Chief Safety Technology Officer Secretary Seigo Kuzumaki speaks at the Toyota Advanced Safety Seminar, Wednesday, Sept. 4, 2014.... more

Toyota Brings Advanced Automated Vehicle Technology to U.S. Roads

Toyota Brings Advanced Automated Vehicle Technology to U.S. Roads

September 04, 2014
ANN ARBOR, Mich. (September 4, 2014) – It’s not science fiction anymore. Toyota is putting the future of auto safety technology on display, including environment-mapping systems that can track objects on the road both day and night, 3D information displays that transform the ability to provide road information to drivers, and an advanced driving support system that will be available to U.S. customers in the mid-decade.... more

2014 Toyota Advanced Safety Seminar - Bill Fay

2014 Toyota Advanced Safety Seminar - Bill Fay

September 04, 2014
TMS Group Vice President and Toyota Division General Manager Bill Fay spoke at the Toyota Advanced Safety Seminar, Wednesday, September 3, 2014. ... more

Toyota Helping to Protect Tomorrow's Drivers Today

Toyota Helping to Protect Tomorrow's Drivers Today

September 04, 2014
ANN ARBOR, Mich. (Sept. 4, 2014) – With the goal of making tomorrow’s driving safer, Toyota’s Collaborative Safety Research Center (CSRC) announced that it is significantly expanding its mission to advance automotive safety research, with a new focus on the challenges and opportunities that evolving vehicle technologies will present over the next decade.... more

Buckle Up, Teens and Parents, Three Hands-On Toyota TeenDrive365 Events Coming to Town

Buckle Up, Teens and Parents, Three Hands-On Toyota TeenDrive365 Events Coming to Town

September 03, 2014
TORRANCE, CALIF. (Sept. 3, 2014) – Parents can help steer their teenage drivers to safety by joining them during Toyota’s 11th year of offering free, driving skills programs. Toyota’s comprehensive TeenDrive365 platform gives families tips and resources for the critical first year of teen driving. The TeenDrive365 teen driver experience will go on the road to Pearl, Mississippi; Ann Arbor, Michigan; and Honolulu, Hawaii to teach defensive driving skills, crash avoidance techniques and the dangers of distracted driving.... more

‘Car of the Future’ Is Here. Now.

‘Car of the Future’ Is Here. Now.

June 27, 2014
ASPEN, Colo., June 27, 2014 – Driving helps make lives safer, greener and more convenient at Toyota’s “Experience the Future of Mobility” exhibit, open now at the 2014 Aspen Ideas Festival. Toyota is staging the North American debut of its “Car of the Future” at the annual conference. Unveiled earlier this week at a press conference in Japan, the zero-emission hydrogen Fuel Cell Vehicle (FCV) will be available for sale to customers in California in summer 2015.... more

Toyota Enters Agreement with U.S. Attorney's Office Related to 2009-2010 Recalls

Toyota Enters Agreement with U.S. Attorney's Office Related to 2009-2010 Recalls

March 19, 2014
NEW YORK, NY, March 19, 2014 – Today, Toyota announced that it reached an agreement with the U.S. Attorney’s Office for the Southern District of New York to resolve its investigation initiated in February 2010 into the communications and decision-making processes related to the company’s 2009-2010 recalls to address potential “sticking” accelerator pedals and floor mat entrapment.  As part of the agreement, Toyota will make a payment totaling $1.2 billion.... more

Toyota Debuts Driver Awareness Research Vehicle at Los Angeles Auto Show

Toyota Debuts Driver Awareness Research Vehicle at Los Angeles Auto Show

November 20, 2013
Los Angeles, Calif. (November 20, 2013) – What if we could reduce driver distraction before ever putting a key in the ignition? That’s the focus of the Driver Awareness Research Vehicle (DAR-V) that Toyota unveiled at the 2013 Los Angeles Auto Show today.... more

More Than A Quarter of Houston Teens Read a Text or Email Every Time They Drive, According to Study by University of Michigan Transportation Research Institute and Toyota

July 24, 2013
TORRANCE, Calif., July 24, 2013 – Toyota Motor Sales, U.S.A., Inc. (TMS), today announced Houston findings from a major, national study of teen drivers (ages 16 to 18) and parents of teen drivers conducted jointly with the University of Michigan Transportation Research Institute (UMTRI).     ... more

Toyota and Discovery Education Announce Corona High School Student Is Grand Prize Winner of 2013 Toyota Teen Driver Video Challenge

May 02, 2013
Silver Spring, MD (May 2, 2013) – Toyota and Discovery Education today announced that Ryan Johnston, a high school student from Corona, California, was chosen by the public in an online vote as the grand prize winner of the 2013 Toyota Teen Driver Video Challenge. ... more

New Drivers Gain Critical Defensive Driving Skills and Confidence Behind the Wheel from Toyota's Teen Safe Driving Program

April 09, 2013
TORRANCE, CALIF. (April 9, 2013) – Toyota continues to offer its free-of-charge safe driving skills program, Toyota Driving Expectations, and comprehensive online resources with the goal of reducing motor vehicle crashes, the leading cause of death among teens.... more

Teen Vogue and Toyota Partner on Safe Driving Campaign to Help Educate and Empower Teenage Girls

April 04, 2013
New York, NY, April 4, 2013 - In conjunction with Distracted Driving Awareness Month in April, Teen Vogue and Toyota announced today “Arrive in Style,” a safe driving campaign to raise awareness of the dangers of distracted driving among teenage girls and inspire them to make a mutual commitment with their mothers to drive safely.... more

Toyota Comments on Insurance Institute for Highway Safety’s Small Overlap Test

December 20, 2012
The Insurance Institute for Highway Safety (IIHS) periodically develops new, more severe or specialized tests which go beyond federal requirements. With this new test, the Institute has raised the bar again, and we will respond to the challenge. We are evaluating the new test protocols and can say that there will not be one single solution to achieve greater crash performance in this area.... more

Toyota Agrees to NHTSA Settlement Regarding Recall of 2010 Lexus RX

December 18, 2012
Toyota has agreed to make a payment of $17.35 million to the National Highway Traffic Safety Administration to settle claims related to the timeliness of its June 2012 recall to address the potential for accelerator pedal entrapment caused by unsecured or incompatible driver’s side floor mat in the 2010 Lexus RX 350 and RX 450h, without admitting to any violation of its obligations under the U.S. Safety Act.... more

Driver Distraction Study from The University Of Michigan Transportation Research Institute and Toyota Shows Significant Correlation Between Parent and Teen Distractions

November 27, 2012
TORRANCE, Calif., Nov. 27, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS), today announced preliminary findings from a major, national study of teen drivers (ages 16 to 18) and parents of teen drivers conducted jointly with the University of Michigan Transportation Research Institute (UMTRI).  The Study shows a significant correlation between parent and teen behaviors behind the wheel, suggesting parents can play an influential role in modeling risky behavior on the road.  The UMTRI/Toyota Teen Driver Distraction Study, the largest scientific survey of its kind, also found that texting while driving remains commonplace among teens, despite ongoing, nationwide efforts to educate drivers on the significant risks associated with these behaviors.... more

TMC Opens Intelligent Transport System Test Site in Japan

November 12, 2012
Toyota City, Japan, Nov. 12, 2012 — Toyota Motor Corporation (TMC) today began full-scale operations at its ITS Proving Ground, a new test site — within the grounds of the Higashi-Fuji Technical Center in Susono City, Shizuoka Prefecture — established with the aim of reducing traffic accidents through Intelligent Transport System (ITS) technology.... more

TMC Develops Collision Avoidance Assist System Effective at High Speeds

November 12, 2012
Toyota City, Japan, Nov. 12, 2012 — Toyota Motor Corporation (TMC) announces that it has developed a Pre-collision System (PCS) with collision avoidance assist that is effective in helping mitigate even high-speed collisions.... more

NHTSA Counterfeit Air Bags Consumer Safety Advisory

October 10, 2012
TORRANCE, Calif., Oct. 10, 2012 – Recently, Law Enforcement officials apprehended a counterfeit airbag ring in North Carolina. The arrests lead to the confiscation of over 1,500 counterfeit airbags for a variety of manufacturers and vehicle models. Counterfeit airbags are an industry wide problem and not limited to Toyota or Lexus.... more

Toyota Statement in Response to Exponent Reports on ETCS and EMI

September 24, 2012
Toyota today published Exponent’s comprehensive, independent analysis of the Electronic Throttle Control System with Intelligence (ETCS-i) in Toyota and Lexus vehicles.... more

Exponent EMI Report with Appendices

September 24, 2012

Exponent Report on ETCS-i

September 24, 2012

Toyota and the University of Michigan Transportation Research Institute Launch Teen Driver Distraction Study

September 13, 2012
WASHINGTON, D.C. (Sept. 13, 2012) – At a Safety Research Forum here yesterday, Toyota announced that it has teamed up with the University of Michigan Transportation Research Institute (UMTRI) to conduct a major new study of 5,600 teens and adults.... more

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