News Releases

Prius Medals in the Golden State

Prius Medals in the Golden State

February 18, 2014
TORRANCE, Calif., (Feb. 18, 2014) - The Prius took home the gold in 2013 as the most popular vehicle-line in California for the second year in a row.  The Prius Family (Prius Liftback, Prius v, Prius c and Prius Plug-in) took the podium in both 2012 and 2013 as the best-selling California vehicle name plate.  69,728 drivers hit the road in 2013, according to the California Auto Outlook Report, while 61,893 Californians joined the family in 2012.  In the Golden State, the Prius Family outsells all other hybrid competitors combined.... more

Toyota Tops Three Categories in KBB.com’s 2014 Five-Year Cost to Own Awards

Toyota Tops Three Categories in KBB.com’s 2014 Five-Year Cost to Own Awards

February 05, 2014
Torrance, Calif., (Feb. 5, 2014) – The editors of Kelley Blue Book, www.kbb.com, the leading provider of new and used car information, have selected three Toyota vehicles for their 5-year Cost to Own award.  ... more

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

February 05, 2014
TORRANCE, Calif., (Feb. 5, 2014) – The 2014 Prius v had earned the Automotive Science Group’s (ASG) Best All-Around Performance Award, and is distinguished as a Best-in-Class for the 2014 model year.  The 2014 Prius v also earned the Best Environmental Performance Award in the wagon class by making the smallest environmental footprint in its category in the North American market.... more

2014 Toyota Prius c Offers 53 MPG City Fuel Economy, Highest of Any Vehicle Without a Plug

2014 Toyota Prius c Offers 53 MPG City Fuel Economy, Highest of Any Vehicle Without a Plug

February 04, 2014
TORRANCE, Calif., (Feb. 4, 2014) – The 2014 Toyota Prius c, the smallest and most affordable model in the Prius Family, offers industry-leading fuel efficiency and IIHS Top Safety Pick peace of mind in a fun to drive, easy to park urban runabout. Its 53-MPG city rating is accompanied by 46-MPG highway and 50-MPG combined EPA fuel economy ratings.... more

It’s All About the Residuals: 8 Toyota Models Win 2014 ALG Residual Value Awards

It’s All About the Residuals: 8 Toyota Models Win 2014 ALG Residual Value Awards

November 18, 2013
LOS ANGELES (Nov. 18, 2013) — In Hollywood, they say it’s all about the residuals.  If you own a Toyota, the same might be said for the car in your driveway. On the eve of Tinsel Town’s automotive event of the season, Toyota models were awarded 8 Residual Value Awards from ALG, the industry benchmark for residual values and depreciation data.... more

#Toyota and #Lexus in the U.S. Accounted for Nearly 2 Million of Total 5 Million Global Hybrid Sales Revealed Today

April 17, 2013
Torrance, Calif., April 16, 2013 -- Nearly 2 million (1,951,243) Toyota and Lexus hybrid vehicles have been sold in the United States, significantly reducing CO2 emissions and fuel consumption.... more

Toyota's Prius Family Tops California New Vehicle Registrations for 2012

February 28, 2013
TORRANCE, Calif., February 28, 2013 -- Toyota’s Prius-badged vehicles proved to be the most popular new vehicles with California drivers during the 2012 calendar year. ... more

Toyota Brings Hybrids to the Living Room as First Automaker on HSN

October 08, 2012
TORRANCE, Calif., Oct. 8, 2012 – Toyota introduced its all-new Avalon Hybrid and its hybrid vehicle lineup into millions of living rooms across America on Sunday, Oct. 7, with a “Discover Toyota” showcase that aired on multichannel retailer HSN at 12 noon, 4 p.m. and 9 p.m. EDT.... more

Toyota Hits Four Million Unit Global Sales Milestone for Hybrids

May 22, 2012
TORRANCE (May. 22, 2012) – Toyota Motor Corporation (TMC) in Japan announced its global hybrid vehicle sales totaled four million units through April 2012.... more

Toyota Sales Resurgence Gets Help from Popular Hybrid Products

May 09, 2012
TORRANCE, Calif. (May 9, 2012) - The Toyota Division’s strong April sales performance (160,493 units for 13.1 percent increase compared to April 2011) was helped in large part by the release of their latest hybrid products that created high levels of consumer demand. 
... more

Toyota Debuts Integrated Marketing Campaign for All-New Prius c

March 12, 2012
TORRANCE, Calif. (March 12, 2012) – Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA, today launched the marketing campaign for the Prius c, the newest member of the Prius Family. “The Game of Life with Prius c” demonstrates key vehicle attributes in a fun and approachable way that aims to appeal to first-time car buyers looking for a fuel-efficient and tech-savvy solution to their transportation needs.... more

New Fuel Efficient Models Help Strengthen Toyota's Industry Leading Fuel Efficiency

March 12, 2012
TORRANCE, Calif., March 12, 2012 – As drivers endure the steady ascent of fuel prices nationally, Toyota, the most fuel-efficient full-line auto manufacturer in the United States, has strengthened its portfolio of efficient cars with five recently introduced vehicles that offer an average combined fuel economy of 44 mpg.
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Toyota Announces Pricing for 2012 Prius c

February 08, 2012
TORRANCE, Calif., Feb. 8, 2012 – Toyota Motor Sales (TMS), U.S.A., Inc. today announced manufacturer’s suggested retail prices (MSRP) for the all-new 2012 Prius c which extends Toyota’s Hybrid Synergy Drive to the subcompact segment. This dynamically styled, five-door hatchback will arrive at Toyota dealerships in March 2012.
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Toyota Prius c Completes the Prius Family of Vehicles

January 10, 2012
DETROIT , Michigan, Jan.10, 2012 – Following the U.S. debut of the all-new 2012 Prius c at the 2012 North American International Auto Show here, Toyota Motor Sales (TMS), U.S.A., Inc., plans to bring this dynamically styled, five-door hatchback to market in March of 2012, and introduce Toyota’s Hybrid Synergy Drive to the subcompact segment.
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Toyota's Auto Show Exhibit Focuses on Future of Transportation

January 05, 2012
DETROIT, Mich., January 5, 2012 – The future of transportation at Toyota will be firmly on display at the upcoming North American International Auto Show (NAIAS).

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Toyota to Debut Advanced Plug-In Hybrid Concept and Prius c at 2012 North American International Auto Show

Toyota to Debut Advanced Plug-In Hybrid Concept and Prius c at 2012 North American International Auto Show

December 20, 2011
Torrance, Calif, December 20, 2011---Toyota Motor Sales, U.S.A., Inc., will debut NS4, an advanced plug-in hybrid concept vehicle, at the 2012 North American International Auto Show in Detroit.... more

Toyota Prius Family of Vehicles Receive GreenCarReports' '2012 Best Green Car to Buy' Award

November 28, 2011
TORRANCE, Calif., Nov. 28, 2011 – GreenCarReports.com has named the 2012 Toyota Prius family of vehicles as its “Best Green Car to Buy 2012.”
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Toyota Prius c Provides a Subcompact Entry Point to Prius Family of Hybrid Vehicles

November 15, 2011
TORRANCE (Nov. 15, 2011) –Toyota Motor Sales, U.S.A., Inc., will offer a fuel-efficient hybrid at a more accessible price when the Prius c joins the Prius Family of vehicles in the spring of 2012.  The U.S. debut of the Prius c will be next January at the 2012 North American International Auto Show in Detroit.... more

Toyota Announces the Plural of Prius

February 20, 2011
Toyota Motor Sales (TMS), USA, Inc. today announced that the general public has selected ‘Prii’ as the preferred plural term for Prius.... more

Toyota Increases Its Presence at 2011 Chicago Auto Show

January 31, 2011
With the start of the Chicago Auto Show a little more than one week away, Toyota is close to completing the largest exhibit the automaker has ever built for an auto show in the United States.  The record-breaking 45,070-square-foot exhibit will highlight new and existing vehicles, as well as the technologies and safety systems that have enabled Toyota to become one of the most revered companies in the auto industry. ... more

Toyota Launches Marketing Campaign for Prius Family of Vehicles

January 13, 2011
Toyota Motor Sales (TMS), U.S.A., Inc. along with its advertising agency Saatchi & Saatchi LA announced the marketing campaign for the Prius family of vehicles. The campaign, “Prius Goes Plural,” challenges the public to help the automaker answer a unique, grammatical question in the wake of the world premiere of the Toyota Prius family of vehicles—what do you call more than one Prius?... more

2011 NAIAS Press Conference - Prius Family World Premiere

January 10, 2011
TMC President Akio Toyoda talks about the company's commitments and Bob Carter, TMS group vice president and Toyota Division general manager, reveals the newest additions to the Prius family, Prius v and Prius c Concept, at the North American International Auto Show in Detroit, Jan. 10, 2011.... more

Toyota Reveals Prius Family of Vehicles at the North American International Auto Show

Toyota Reveals Prius Family of Vehicles at the North American International Auto Show

January 10, 2011
Toyota Motor Sales, U.S.A., Inc., unveiled the Prius family of vehicles today at the 2011 North American International Auto Show. In addition to the current third-generation Prius and Prius Plug-in Hybrid Vehicle (PHV), the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle joined the iconic hybrid brand, broadening the appeal of Prius to all ages and lifestyles.... more

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