News Releases
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April 17, 2013
#Toyota and #Lexus in the U.S. Accounted for Nearly 2 Million of Total 5 Million Global Hybrid Sales Revealed TodayTorrance, Calif., April 16, 2013 -- Nearly 2 million (1,951,243) Toyota and Lexus hybrid vehicles have been sold in the United States, significantly reducing CO2 emissions and fuel consumption. (more) |
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February 28, 2013
Toyota's Prius Family Tops California New Vehicle Registrations for 2012TORRANCE, Calif., February 28, 2013 -- Toyota’s Prius-badged vehicles proved to be the most popular new vehicles with California drivers during the 2012 calendar year. (more) |
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October 08, 2012
Toyota Brings Hybrids to the Living Room as First Automaker on HSNTORRANCE, Calif., Oct. 8, 2012 – Toyota introduced its all-new Avalon Hybrid and its hybrid vehicle lineup into millions of living rooms across America on Sunday, Oct. 7, with a “Discover Toyota” showcase that aired on multichannel retailer HSN at 12 noon, 4 p.m. and 9 p.m. EDT.(more) |
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May 22, 2012
Toyota Hits Four Million Unit Global Sales Milestone for HybridsTORRANCE (May. 22, 2012) – Toyota Motor Corporation (TMC) in Japan announced its global hybrid vehicle sales totaled four million units through April 2012. (more) |
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May 09, 2012
Toyota Sales Resurgence Gets Help from Popular Hybrid ProductsTORRANCE, Calif. (May 9, 2012) - The Toyota Division’s strong April sales performance (160,493 units for 13.1 percent increase compared to April 2011) was helped in large part by the release of their latest hybrid products that created high levels of consumer demand. (more) |
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March 12, 2012
Toyota Debuts Integrated Marketing Campaign for All-New Prius cTORRANCE, Calif. (March 12, 2012) – Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA, today launched the marketing campaign for the Prius c, the newest member of the Prius Family. “The Game of Life with Prius c” demonstrates key vehicle attributes in a fun and approachable way that aims to appeal to first-time car buyers looking for a fuel-efficient and tech-savvy solution to their transportation needs. (more) |
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March 12, 2012
New Fuel Efficient Models Help Strengthen Toyota's Industry Leading Fuel EfficiencyTORRANCE, Calif., March 12, 2012 – As drivers endure the steady ascent of fuel prices nationally, Toyota, the most fuel-efficient full-line auto manufacturer in the United States, has strengthened its portfolio of efficient cars with five recently introduced vehicles that offer an average combined fuel economy of 44 mpg.(more) |
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February 08, 2012
Toyota Announces Pricing for 2012 Prius cTORRANCE, Calif., Feb. 8, 2012 – Toyota Motor Sales (TMS), U.S.A., Inc. today announced manufacturer’s suggested retail prices (MSRP) for the all-new 2012 Prius c which extends Toyota’s Hybrid Synergy Drive to the subcompact segment. This dynamically styled, five-door hatchback will arrive at Toyota dealerships in March 2012.(more) |
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January 10, 2012
Toyota Prius c Completes the Prius Family of VehiclesDETROIT , Michigan, Jan.10, 2012 – Following the U.S. debut of the all-new 2012 Prius c at the 2012 North American International Auto Show here, Toyota Motor Sales (TMS), U.S.A., Inc., plans to bring this dynamically styled, five-door hatchback to market in March of 2012, and introduce Toyota’s Hybrid Synergy Drive to the subcompact segment.(more) |
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January 05, 2012
Toyota's Auto Show Exhibit Focuses on Future of TransportationDETROIT, Mich., January 5, 2012 – The future of transportation at Toyota will be firmly on display at the upcoming North American International Auto Show (NAIAS).(more) |
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December 20, 2011
Toyota to Debut Advanced Plug-In Hybrid Concept and Prius c at 2012 North American International Auto ShowTorrance, Calif, December 20, 2011---Toyota Motor Sales, U.S.A., Inc., will debut NS4, an advanced plug-in hybrid concept vehicle, at the 2012 North American International Auto Show in Detroit. (more) |
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November 28, 2011
Toyota Prius Family of Vehicles Receive GreenCarReports' '2012 Best Green Car to Buy' AwardTORRANCE, Calif., Nov. 28, 2011 – GreenCarReports.com has named the 2012 Toyota Prius family of vehicles as its “Best Green Car to Buy 2012.”(more) |
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November 15, 2011
Toyota Prius c Provides a Subcompact Entry Point to Prius Family of Hybrid VehiclesTORRANCE (Nov. 15, 2011) –Toyota Motor Sales, U.S.A., Inc., will offer a fuel-efficient hybrid at a more accessible price when the Prius c joins the Prius Family of vehicles in the spring of 2012. The U.S. debut of the Prius c will be next January at the 2012 North American International Auto Show in Detroit. (more) |
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February 20, 2011
Toyota Announces the Plural of PriusToyota Motor Sales (TMS), USA, Inc. today announced that the general public has selected ‘Prii’ as the preferred plural term for Prius. (more) |
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January 31, 2011
Toyota Increases Its Presence at 2011 Chicago Auto ShowWith the start of the Chicago Auto Show a little more than one week away, Toyota is close to completing the largest exhibit the automaker has ever built for an auto show in the United States. The record-breaking 45,070-square-foot exhibit will highlight new and existing vehicles, as well as the technologies and safety systems that have enabled Toyota to become one of the most revered companies in the auto industry. (more) |
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January 13, 2011
Toyota Launches Marketing Campaign for Prius Family of VehiclesToyota Motor Sales (TMS), U.S.A., Inc. along with its advertising agency Saatchi & Saatchi LA announced the marketing campaign for the Prius family of vehicles. The campaign, “Prius Goes Plural,” challenges the public to help the automaker answer a unique, grammatical question in the wake of the world premiere of the Toyota Prius family of vehicles—what do you call more than one Prius? (more) |
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January 10, 2011
2011 NAIAS Press Conference - Prius Family World PremiereTMC President Akio Toyoda talks about the company's commitments and Bob Carter, TMS group vice president and Toyota Division general manager, reveals the newest additions to the Prius family, Prius v and Prius c Concept, at the North American International Auto Show in Detroit, Jan. 10, 2011. (more) |
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January 10, 2011
Toyota Reveals Prius Family of Vehicles at the North American International Auto ShowToyota Motor Sales, U.S.A., Inc., unveiled the Prius family of vehicles today at the 2011 North American International Auto Show. In addition to the current third-generation Prius and Prius Plug-in Hybrid Vehicle (PHV), the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle joined the iconic hybrid brand, broadening the appeal of Prius to all ages and lifestyles. (more) |
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