News Releases

2014 Toyota Yaris Delivers the Best in Liftback Versatility

2014 Toyota Yaris Delivers the Best in Liftback Versatility

February 04, 2014
TORRANCE, Calif., (Feb. 4, 2014) -- The Toyota Yaris, the brand’s fun, efficient compact model, offers the only choice of three-door or five-door liftback models in the segment. Both combine sporty styling with high value from a long roster of standard equipment and safety features, including nine airbags.... more

Pricing Announced for 2014 Yaris

June 18, 2013
TORRANCE, Calif., June 18, 2013 -- Toyota Motor Sales announced pricing and product enhancements for the 2014 Yaris Liftback which went into production on June 3, of 2013. Daytime Running Lights (DRL's) will be standard on all MY14 Yaris models.... more

Toyota Yaris Offered in Two Liftback Models For 2013

November 16, 2012
TORRANCE, Calif., Nov. 16, 2012 - The fun, efficient Toyota Yaris, which was all-new for the 2012 model year, continues into 2013 in three-door or five-door liftback models. Sporty styling, outstanding safety features and high fuel economy ratings make the 2012 Yaris a compelling choice in its segment. New for 2013, all model grades come with the Tech Audio Package as standard.... more

2013 Toyota Yaris Product Information

November 16, 2012

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Pricing Announced For 2013 Yaris Subcompact

September 18, 2012
TORRANCE, Calif., (Sept. 18, 2012) – Toyota Motor Sales announces a pricing increase on the 2013 Yaris subcompact that went into production on Sept. 3.
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Toyota Motor Corporation Outperforms Industry in the J.D. Power and Associates 2012 Initial Quality Study

June 20, 2012
TORRANCE, Calif., June 20, 2012 – Toyota and Lexus vehicles captured five segment awards and five Toyota manufacturing facilities in Japan and North America won plant awards, including one Gold, in the 2012 Initial Quality Study (IQS), more than any other automaker in both categories.
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All-New 2012 Yaris: A Great Blend of Performance, Convenience, MPG and Safety

May 14, 2012
Torrance, Calif., May 14, 2012 -- With sales up 140 percent in April and 70 percent for the year, the 2012 subcompact Toyota Yaris proves to be an outstanding choice for performance, comfort, fuel efficiency and safety.... more

Toyota Motor Corporation Vehicles Dominate J.D. Power and Associates 2012 Vehicle Dependability Study

February 15, 2012
TORRANCE, Calif., February 15, 2012 – Eight Lexus, Toyota, and Scion models captured segment awards in the 2012 J.D. Power and Associates Vehicle Dependability Study, a performance equal to all other vehicle brands combined and more than twice as many as the runner-up nameplate.
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Fifteen Toyota, Lexus and Scion Vehicles Earn Top Safety Pick Awards

December 15, 2011
December 15, 2011 -- The Insurance Institute for Highway Safety (IIHS) today announced that 15 Toyota, Lexus, and Scion vehicles earned Top Safety Pick awards for the 2012 model year, more than any other automaker.
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Toyota Enhances 2011 Los Angeles Auto Show Consumer Experience On-Site, Online and On-the-Go

November 18, 2011
TORRANCE, Calif. (Nov. 18, 2011) – Toyota Motor Sales, U.S.A., Inc. is providing visitors to the 2011 Los Angeles Auto Show social and mobile activities that allow them to experience the show in new and unique ways while engaging with the brand at and around the Los Angeles Convention Center.
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2011 SEMA Show: Toyota Yaris B-Spec Club Racer

2011 SEMA Show: Toyota Yaris B-Spec Club Racer

October 27, 2011
The 2011 SEMA Show will feature the debut of the Toyota Yaris B-Spec Club Racer at a press conference in the Toyota exhibit in Nov. 1 at 10 a.m. Pacific Time.
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All-New Yaris Sized Right for Fun and Function

August 17, 2011
LOS ANGELES, August 17, 2011 – With the right size for drivers who need an agile and functional vehicle, the all-new 2012 Toyota Yaris Liftback arrives this fall with sporty styling, outstanding safety features and improved fuel economy.
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2012 Toyota Yaris Preliminary Product Information

August 17, 2011

Toyota Announces 2012 Prices for Yaris, Sequoia, Tundra and Sienna

August 08, 2011
TORRANCE, Calif., August 8, 2011 - - Toyota Motor Sales (TMS), U.S.A., Inc. today announced manufacturer’s suggested retail prices (MSRP) for the all-new 2012 next-generation Yaris subcompact. Also announced were MSRPs for the 2012 Tundra full-size pickup truck, Sequoia large sport utility vehicle (SUV) and Sienna van. 
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Toyota Motor Sales Announces Price Increase for 2011 Toyota, Scion and Lexus Models

March 31, 2011
TORRANCE, Calif., March 31, 2011 - - Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail price (MSRP) increases today for most 2011 Toyota, Scion and Lexus models.... more

Toyota Motor Sales, U.S.A., Inc. Comments on J.D. Power and Associates 2011 Vehicle Dependability Study

March 17, 2011
J.D. Power and Associates today announced the results from their 2011 Vehicle Dependability Study (VDS), covering 2008 model year vehicles.... more

Toyota Announces Prices for 2011 Corolla and Matrix

December 03, 2010
Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Corolla and Matrix. MSRP adjustments were also announced on 13 current 2011 Toyota models including Yaris Liftback and Yaris Sedan, Camry and Camry Hybrid, Avalon, RAV4, Highlander and Highlander Hybrid, Venza, 4Runner, Sienna, Sequoia and Land Cruiser. MSRP adjustments were also announced on all 2011 Lexus models.
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2010 SEMA Show: Yaris GT-S Club Racer

2010 SEMA Show: Yaris GT-S Club Racer

November 01, 2010
The Toyota Yaris is well-known as a value-driven sub-compact car with proven reliability and excellent fuel efficiency. It has also proven in past SEMA shows to be very versatile when it comes to customization. The little sub-compact returns to the 2010 SEMA Show, this time proving it can also be converted into a very capable race car.... more

2011 Toyota Yaris Offers Class-Leading Safety Features

2011 Toyota Yaris Offers Class-Leading Safety Features

September 09, 2010
The 2011 Toyota Yaris Sedan and Liftback models combined European-influenced design with stellar fuel economy and a large array of safety features. The standard Toyota Star Safety System™ includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-Lock Brake System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist.... more

2011 Toyota Yaris Product Information

September 08, 2010

Toyota Announces Pricing on 2011 Yaris, RAV4, Land Cruiser, Sequoia, Tundra, Camry, Camry Hybrid, Avalon, Sienna, and 2011 Scion xD

July 16, 2010
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Yaris subcompact, RAV4 compact SUV, Land Cruiser premium SUV, Sequoia full-size SUV, and Tundra full-size pickup truck. These 2011 models will begin arriving at dealerships in August, with the exception of RAV4 (September). The following 2011 models that are already on sale will receive price adjustments: Camry and Camry Hybrid mid-size sedans, Avalon premium mid-size sedan, and the Sienna minivan.... more

Toyota Yaris Engineered for Value, Variety and Safety

June 28, 2010
The value-engineered Toyota Yaris is the only vehicle in the subcompact entry-level segment to offer three distinct body styles for a variety of personal tastes and needs.... more

Toyota Captures Top Spot in Four Categories in’s Lowest 'True Cost To Own' Awards for 2010

June 07, 2010
Four Toyota vehicles today took the top spot in’s lowest True Cost to Own® vehicle awards for 2010. The Toyota Yaris sub-compact took home two awards, for Coupes under $25,000 and for Sedans under $15,000. The Tacoma won in the Compact Truck category and the Sienna in the Minivan/Van segment.... more

Toyota Announces March Sales Event

March 02, 2010
Toyota Motor Sales, U.S.A., Inc. today announced plans to launch the company’s most far-reaching sales program in its history.... more

Toyota and Lexus Dominate 2010 Best Overall Values of the Year Awards

February 10, 2010
Toyota and Lexus once again captured more trophies than any other automaker in the 23rd annual “Best Overall Values of the Year” (BOVY) awards, announced today at the 2010 Chicago Auto Show. is a leading source for automotive ownership cost and value analysis of cars, trucks, crossovers and sport utility vehicles (SUV’s). The annual BOVY awards identify best-in-class vehicles that deliver outstanding value and lower than expected costs over time.... more

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