News

LEXUS UNVEILS INSTALLATION BY MARJAN VAN AUBEL AT ICA MIAMI

PLANO, Texas and MIAMI, Fla. (Dec. 6, 2023) - Today, Lexus unveiled “8 Minutes and 20 Seconds”, an installation by Dutch solar designer Marjan van Aubel, which is now on view within the sculpture garden at the Institute of Contemporary Art, Miami (ICA Miami). Brimming with life and color, the striking solar sculpture reimagines the Lexus Future Zero-emission Catalyst (LF-ZC) concept car as an interactive experience through van Aubel’s trademark use of solar cells. “8 Minutes and 20 Seconds” marks van Aubel’s first public project in Miami and has been realized through design development by spatial and experience design firm Random Studio.

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LEXUS JOINS MALBON GOLF AS OFFICIAL AUTOMOTIVE PARTNER

PLANO, Texas (Nov. 30, 2023) — Today, Lexus and Malbon Golf announce a multi-year partnership ahead of the Malbon Mutiny Golf Invitational. Lexus is now the exclusive automotive partner for Malbon Golf, and the two brands will collaborate on a unique Lexus x Malbon capsule collection, a Malbon Golf-themed 2024 Lexus GX, and Lexus will activate at future Malbon Golf events.

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LEXUS “DECEMBER TO REMEMBER”: MOMENTS BEHIND THE ICONIC BIG RED BOW

PLANO, Texas (Nov. 20, 2023) — This year, Lexus’ annual “December to Remember” campaign goes beyond the iconic big red bow, focusing on the magic and thoughtful moments at the heart of the holiday season. In the campaign debuting today, Lexus will feature two new heartwarming broadcast commercials, “Overnight Lexus” and “Sled Dogs” as well as a unique holiday-themed collaboration with TikTok content creator @sebastianjern and a dramatic digital activation on Sphere in Las Vegas featuring the all-new 2024 Lexus GX.

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