PLANO, TX (October 5, 2022) – Since its inception, the LC 500 family has represented a harmonious blend of emotional design and top tier driving performance. Through a process of continuous improvement, or kaizen, Lexus engineers consistently refine the flagship […]
PLANO, Texas (October 3, 2022) – The LC 500 Convertible’s stunning exterior design combines optimized suspension tuning with an innovate soft-top roof. The LC Convertible returns for 2023 with the addition of a lightweight soft top and an available advanced […]
BRASELTON, Ga. (October 1, 2022) – Jack Hawksworth, Ben Barnicoat and Kyle Kirkwood earned the first endurance victory for Lexus in Saturday’s Petit Le Mans at Michelin Raceway Road Atlanta in the season-finale of the IMSA WeatherTech SportsCar Championship. With […]
PLANO, Texas (October 4, 2022) – Taking the road less traveled, going off script, challenging convention... no matter your turn of phrase, the feeling is the same. We’re all looking for ways to shake things up and keep life exciting. That desire to avoid complacency is the idea behind the marketing campaign “Never Lose Your Edge” for the all-new 2023 Lexus RX, debuting today.
PLANO, Texas (October 3, 2022) – Toyota Motor North America (TMNA) today reported U.S. September 2022 sales of 179,050 vehicles, up 17.1 percent on a volume and daily selling rate (DSR) basis versus September 2021. September 2022 sales of electrified […]
LEXUS ELECTRIFIES FANS IN NEW MARVEL STUDIOS’ ‘BLACK PANTHER: WAKANDA FOREVER’ CAMPAIGN FOR FIRST-EVER BATTERY ELECTRIC VEHICLE, THE LEXUS RZ 450E
PLANO, Texas (Oct. 3, 2022) – Quick thinking, a spear and the all-new, very agile, 2023 Lexus RZ 450e is all you need when you’re the formidable Dora Milaje, evading a host of villainous pursuers. Marvel Studios fans and car enthusiasts can buckle up and take a ride with the squad of Wakandan warriors as Lexus debuts its marketing campaign, including a long-form video, “An Electric Future,” featuring the luxury brand’s first-ever battery electric vehicle. The marketing campaign marks Lexus’ third collaboration with a Marvel Studios property ahead of the release of Marvel Studios’ “Black Panther: Wakanda Forever,” in theaters November 11.