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LEXUS X 100 THIEVES CUSTOMIZED VEHICLE FEATURES FIRST DESIGN  GENERATED BY CHAMPIONSHIP GAMEPLAY

LEXUS X 100 THIEVES CUSTOMIZED VEHICLE FEATURES FIRST DESIGN GENERATED BY CHAMPIONSHIP GAMEPLAY

PLANO, Texas (June 14, 2022) — In the summer of 2021, 100 Thieves cemented their place in esports history with a championship title three years in the making. As 100 Thieves’ luxury automotive partner, Lexus created a customized NX to commemorate their victory. The THIEVES NX, unveiled in a new video yesterday, features the first generative artwork leveraging championship gameplay data.

LEXUS CULINARY MASTERS WELCOMES KWAME ONWUACHI

LEXUS CULINARY MASTERS WELCOMES KWAME ONWUACHI

PLANO, Texas (June 8, 2022) — The Lexus Culinary Masters program is thrilled to announce it is expanding to welcome superstar chef, television personality and author Kwame Onwuachi. Lexus Culinary Masters act as ambassadors to the brand, seeking to craft amazing experiences and amplify Lexus core values: quality, innovation, prestige, luxury and performance, while also partnering with the brand on marketing initiatives and food and wine events.

REDEFINING THE LUXURY CROSSOVER THAT LAUNCHED A SEGMENT: THE ALL-NEW 2023 LEXUS RX

REDEFINING THE LUXURY CROSSOVER THAT LAUNCHED A SEGMENT: THE ALL-NEW 2023 LEXUS RX

PLANO, Texas (May 31, 2022) – Lexus pioneered the luxury crossover segment with the launch of the first RX more than 20 years ago and never looked back. Today, Lexus redefined what the RX means to guests with the global reveal of the all-new RX at the Lexus New Product Showcase. And as the first luxury brand to offer a hybrid in the segment, it’s only fitting that RX returns with a variety of electrified powertrains. The 2023 Lexus RX, the fifth generation for the Lexus core model, is completely redesigned from the wheels to the roof rails, featuring a new global platform, two all-new grades, available Digital Key, Lexus Safety System+ 3.0 and Lexus Interface Multimedia System.

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