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Auto Enthusiasts Take to the Track for the Ultimate Bragging Rights

Auto Enthusiasts Take to the Track for the Ultimate Bragging Rights

PLANO, Texas (September 16, 2021) — Earlier this year, Lexus launched its reimagined MY’21 IS sports sedan, proving the richest experiences come to those who go “all in” with their obsessions. This fall, it’s bringing to market the vehicle that auto enthusiasts asked for, the first-ever IS 500 F SPORT Performance, with a 472-horsepower, naturally aspirated V8 engine. It’s the most powerful IS ever and the ultimate expression of going all in. A new marketing campaign for the IS 500 launches today, featuring the “License to Thrill” documentary.

CREATIVE SPARKS FLY IN NEW LEXUS CAMPAIGN

CREATIVE SPARKS FLY IN NEW LEXUS CAMPAIGN

PLANO, Texas (September 13, 2021) – In its new marketing campaign, “Emotional Sparks,” Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark their creative visions. To bring the campaign to life, Lexus partnered with a group of musical artists who gained first-hand experience with innovations like Lexus Teammate™ Advanced Drive Technology found in the new LS 500h, Remote Park and Plug-In Hybrid Electric technology on the all-new NX and the exhilarating 5.0L, naturally-aspirated V8 engine performance of the first-ever IS 500. Motivated by their in-vehicle experiences, the artists collaborated (for the first time) to create an original music track inspired by innovation and performance.

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