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LEXUS PRESENTS SPARKS OF TOMORROW, AN ELECTRIFIED VISION FOR A MORE SUSTAINABLE FUTURE OF DESIGN AT MILAN DESIGN WEEK

LEXUS PRESENTS SPARKS OF TOMORROW, AN ELECTRIFIED VISION FOR A MORE SUSTAINABLE FUTURE OF DESIGN AT MILAN DESIGN WEEK

PLANO, Texas (April 15, 2022) — Today, Lexus announced details of this year’s participation in the world’s leading event for the vanguard of contemporary design event – Milan Design Week. Since its first participation in 2005, Lexus has created compelling, immersive experiences for visitors at Milan Design Week, partnering with leading talent which has included Philippe Nigro, Neri Oxman, Sou Fujimoto and Rhizomatics among others to create new works of design inspired by Lexus’ values and vision.

‘NO MOMENT TOO BIG’ FOR ALL-NEW LX 600 FLAGSHIP SUV

‘NO MOMENT TOO BIG’ FOR
ALL-NEW LX 600 FLAGSHIP SUV

PLANO, Texas (April 11, 2022)— There are places that ask more of you. Moments that test you. Situations that expose you. But for those up to the task, the rewards are extraordinary. Today Lexus debuts a marketing campaign, called “No Moment Too Big,” for the all-new flagship SUV, the 2022 LX 600. The campaign kicks off with two launch spots: “Drumroll, Please” and “Empower Your Presence.”

Lexus Continues to Innovate on Twitch with ‘Next Level’

Lexus Continues to Innovate on Twitch with ‘Next Level’

PLANO, Texas (March 31, 2022)—The evening of February 25, singer-songwriter and Twitch creator, Anelle, was voted by the Twitch community as the grand prize winner of “Next Level,” a livestreamed game show created by Lexus and Twitch to support up-and-coming talent. She took home a $20,000 cash grant and promotion of a future livestream on the Twitch homepage. “Next Level” overperformed for sponsored streams, exceeding all of Twitch’s benchmarks by over 94%.

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