The magic of the holiday season is almost here, and with it comes a familiar time-honored tradition: presents. But it’s not just what a loved one receives that is exciting, it’s the reaction when they open the gift.

For 20 years, Lexus has helped create some of those amazing experiences with its iconic big red bow adorning vehicles and quintessential theme music playing in the background. This Lexus holiday tradition is more than a symbol of delight. It is a celebration of giving — a chance to recognize that one of the most treasured holiday memories is indeed that gift-giving moment.

So, to honor the season of giving, here’s what you need to know about the big red bow that elicits so much joy.