LF-Z Concept

LF-Z Concept

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Lexus Announces Major Initiatives Towards Brand Transformation

Lexus Announces Major Initiatives Towards Brand Transformation

Lexus will announce details of its brand transformation efforts online on Tuesday, March 30, 2021 at 6 a.m. EDT, along with the Concept Car which symbolizes the next generation of Lexus. Ahead of the digital world premiere, Lexus has released an additional preview image of the Concept Car.

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