TOYOTA CITY, Japan (March 30, 2021) – Lexus announced today (19:00 Japan time) initiatives for the transformation of the Lexus brand through its “Lexus Concept Reveal Show”.
Lexus will announce details of its brand transformation efforts online on Tuesday, March 30, 2021 at 6 a.m. EDT, along with the Concept Car which symbolizes the next generation of Lexus. Ahead of the digital world premiere, Lexus has released an additional preview image of the Concept Car.
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