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LEXUS JOINS MALBON GOLF AS OFFICIAL AUTOMOTIVE PARTNER

November 30, 2023

PLANO, Texas (Nov. 30, 2023) — Today, Lexus and Malbon Golf announce a multi-year partnership ahead of the Malbon Mutiny Golf Invitational. Lexus is now the exclusive automotive partner for Malbon Golf, and the two brands will collaborate on a unique Lexus x Malbon capsule collection, a Malbon Golf-themed 2024 Lexus GX, and Lexus will activate at future Malbon Golf events.

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LEXUS “DECEMBER TO REMEMBER”: MOMENTS BEHIND THE ICONIC BIG RED BOW

November 20, 2023

PLANO, Texas (Nov. 20, 2023) — This year, Lexus’ annual “December to Remember” campaign goes beyond the iconic big red bow, focusing on the magic and thoughtful moments at the heart of the holiday season. In the campaign debuting today, Lexus will feature two new heartwarming broadcast commercials, “Overnight Lexus” and “Sled Dogs” as well as a unique holiday-themed collaboration with TikTok content creator @sebastianjern and a dramatic digital activation on Sphere in Las Vegas featuring the all-new 2024 Lexus GX.

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LEXUS LEADS TOYOTA INDIANA INTO AN AMAZING FUTURE

November 09, 2023

PRINCETON, Ind. (Nov. 9, 2023) – Toyota Indiana celebrated a major milestone today as the plant started production of the first-ever Lexus TX, an all-new, three-row luxury SUV. The 2024 TX is the first Lexus SUV to be assembled in the U.S., and the first Lexus for Toyota Indiana.

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