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LEXUS X 100 THIEVES CUSTOMIZED VEHICLE FEATURES FIRST DESIGN GENERATED BY CHAMPIONSHIP GAMEPLAY

PLANO, Texas (June 14, 2022) — In the summer of 2021, 100 Thieves cemented their place in esports history with a championship title three years in the making. As 100 Thieves’ luxury automotive partner, Lexus created a customized NX to commemorate their victory. The THIEVES NX, unveiled in a new video yesterday, features the first generative artwork leveraging championship gameplay data.

LEXUS CULINARY MASTERS WELCOMES KWAME ONWUACHI

PLANO, Texas (June 8, 2022) — The Lexus Culinary Masters program is thrilled to announce it is expanding to welcome superstar chef, television personality and author Kwame Onwuachi. Lexus Culinary Masters act as ambassadors to the brand, seeking to craft amazing experiences and amplify Lexus core values: quality, innovation, prestige, luxury and performance, while also partnering with the brand on marketing initiatives and food and wine events.

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