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LEXUS X 100 THIEVES CUSTOMIZED VEHICLE FEATURES FIRST DESIGN GENERATED BY CHAMPIONSHIP GAMEPLAY

PLANO, Texas (June 14, 2022) — In the summer of 2021, 100 Thieves cemented their place in esports history with a championship title three years in the making. As 100 Thieves’ luxury automotive partner, Lexus created a customized NX to commemorate their victory. The THIEVES NX, unveiled in a new video yesterday, features the first generative artwork leveraging championship gameplay data.

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