News

WHAT’S NEW: 2023 LC 500 / 500h

WHAT’S NEW: 2023 LC 500 / 500h

PLANO, TX (October 5, 2022) – Since its inception, the LC 500 family has represented a harmonious blend of emotional design and top tier driving performance. Through a process of continuous improvement, or kaizen, Lexus engineers consistently refine the flagship […]

WHAT’S NEW: 2023 LC 500 CONVERTIBLE

WHAT’S NEW: 2023 LC 500 CONVERTIBLE

PLANO, Texas (October 3, 2022) – The LC 500 Convertible’s stunning exterior design combines optimized suspension tuning with an innovate soft-top roof. The LC Convertible returns for 2023 with the addition of a lightweight soft top and an available advanced […]

“Never Lose Your Edge” in the All-New Lexus RX

“Never Lose Your Edge” in the All-New Lexus RX

PLANO, Texas (October 4, 2022) – Taking the road less traveled, going off script, challenging convention... no matter your turn of phrase, the feeling is the same. We’re all looking for ways to shake things up and keep life exciting. That desire to avoid complacency is the idea behind the marketing campaign “Never Lose Your Edge” for the all-new 2023 Lexus RX, debuting today.

LEXUS ELECTRIFIES FANS IN NEW MARVEL STUDIOS’ ‘BLACK PANTHER: WAKANDA FOREVER’ CAMPAIGN FOR FIRST-EVER BATTERY ELECTRIC VEHICLE, THE LEXUS RZ 450E

LEXUS ELECTRIFIES FANS IN NEW MARVEL STUDIOS’ ‘BLACK PANTHER: WAKANDA FOREVER’ CAMPAIGN FOR FIRST-EVER BATTERY ELECTRIC VEHICLE, THE LEXUS RZ 450E

PLANO, Texas (Oct. 3, 2022) – Quick thinking, a spear and the all-new, very agile, 2023 Lexus RZ 450e is all you need when you’re the formidable Dora Milaje, evading a host of villainous pursuers. Marvel Studios fans and car enthusiasts can buckle up and take a ride with the squad of Wakandan warriors as Lexus debuts its marketing campaign, including a long-form video, “An Electric Future,” featuring the luxury brand’s first-ever battery electric vehicle. The marketing campaign marks Lexus’ third collaboration with a Marvel Studios property ahead of the release of Marvel Studios’ “Black Panther: Wakanda Forever,” in theaters November 11.

Email Sign Up

Enter your email address below to sign up for email alerts.

*Indicates Required