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Lexus Brand Takes Center Stage in Super Bowl Spot

Lexus Brand Takes Center Stage in Super Bowl Spot

January 23, 2017
TORRANCE, Calif. (Jan. 23, 2017) — Two new flagship vehicles will join the Lexus lineup this year, each uniquely confirming Lexus' passion for brave design, imaginative technology, and exhilarating performance. The first-ever Lexus LC 500 and LC 500h performance coupes and the completely redesigned Lexus LS 500 luxury sedan take their place at the pinnacle of Lexus' extensive product lineup. To celebrate the next chapter in Lexus' history, the company today unveiled a 60-second extended version of its Super Bowl spot featuring the LC, as well as a few surprises. The spot, titled “Man & Machine,” recognizes the parallels between the shapes and movements of the human form and the power and athleticism of Lexus' most premium models. The spot features movement artist Lil Buck and music from chart-topping recording artist Sia. A 30-second version of “Man & Machine” that also includes the all-new LS 500 will air during the second quarter of Super Bowl LI on Sunday, Feb. 5.
 
With the All-New 2018 LS, Lexus Reimagines Global Flagship Sedan

With the All-New 2018 LS, Lexus Reimagines Global Flagship Sedan

January 09, 2017
Lexus Announces Pricing for All-New 2018 LC Performance Coupe

Lexus Announces Pricing for All-New 2018 LC Performance Coupe

January 09, 2017

Latest News

Lexus LS 500 Flagship Sedan Receives 2017 EyesOn Design Award

Lexus LS 500 Flagship Sedan Receives 2017 EyesOn Design Award

January 10, 2017
DETROIT, Jan. 10, 2017 – With its radical new design, coupe-like silhouette and interior inspired by traditional Japanese aesthetics, the all-new 2018 Lexus LS 500 was named 2017 EyesOn Design Award for Design Excellence – Interior Design at the 2017 North American International Auto Show (NAIAS) in Detroit today.... more

Lexus Debuts Amazing Sport Yacht Concept

Lexus Debuts Amazing Sport Yacht Concept

January 12, 2017
A few years ago the Toyota Marine Department invited Toyota Motor Corporation president Akio Toyoda to spend several days on the water driving their new Ponam range of premium yachts soon to be launched in Japan.

As a master driver, Toyoda was inspired by the power of the turbodiesel powertrains and the handling and stability of the advanced hull designs; as the Chief Branding Officer of Lexus International, he also appreciated the potential of a stylish premium performance yacht to complement the Lexus lifestyle.

This led the Marine Department to envision how a premium performance yacht might expand the Lexus brand into new areas of lifestyle and recreation. Today Lexus reveals the result of this project, a running proof-of-concept for a Lexus Sport Yacht, at Di Lido Island on Biscayne Bay, Miami Beach, Fla.... more

2017 North American International Auto Show (NAIAS) - Jeff Bracken

2017 North American International Auto Show (NAIAS) - Jeff Bracken

January 09, 2017
Lexus Group Vice President and General Manager Jeff Bracken debuts the Lexus LS 500 at the North American International Auto Show in Detroit Jan.9, 2017.... more

Lexus Debuts New Exhibit Design at 2017 North American International Auto Show

Lexus Debuts New Exhibit Design at 2017 North American International Auto Show

January 05, 2017
DETROIT, January 5, 2017 – Lexus will debut a new auto show exhibit in Detroit’s Cobo Center at the 2017 North American International Auto Show, which takes place January 8-22. The new design showcases the Lexus brand’s hallmark craftsmanship, quality and safety while giving visitors an immersive experience.... more

Lexus RC F GT3 Teams Test for Upcoming SportsCar Season

Lexus RC F GT3 Teams Test for Upcoming SportsCar Season

December 20, 2016
The Lexus RC F GT3 made its official on-track debut in the IMSA WeatherTech SportsCar Championship in a pair of tests at Daytona International Speedway in November and December as the manufacturer builds towards its return to sports car racing in 2017.... more

The Lexus LC: A Dynamic Luxury Coupe in Every Aspect

The Lexus LC: A Dynamic Luxury Coupe in Every Aspect

December 08, 2016
The introduction of the new LC performance coupe is a significant illustration of Lexus’ dedication to create cars with exciting, emotional designs and exhilarating performance.... more

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Featured Video

Lexus LC Commercial - 'Man and Machine' - Extended Cut

Does a vehicle have the power to make you feel? That’s what we’ve set out to discover with the all-new LC 500. Experience Lexus like you’ve never experienced it before. Experience Amazing. Arriving May 2017.
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2017 NAIAS - 2018 Lexus LS Reveal

Lexus Group Vice President and General Manager Jeff Bracken debuts the Lexus LS 500 at the North American International Auto Show in Detroit Jan.9, 2017.

 

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2018 Lexus LS 500 01
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2018 Lexus LS 500 01

2018 Lexus LS 500 01

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Related Sites

Lexus USA www.lexus.com
Lexus Global www.lexus-int.com
Lexus Europe www.lexus.eu
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