Lexus Named Most Trusted Luxury Brand by 2014 Kelley Blue Book Brand Image Awards
April 09, 2014
TORRANCE, Calif., (April 9, 2014) – It’s not easy to earn consumers’ trust. That’s why Lexus is honored to be named Most Trusted Luxury Brand for the second consecutive year in the 2014 Kelley Blue Book Brand Image Awards.
Strong shopper perception of the ES sedan, IS sedan, RX luxury utility vehicle, and LX 570 luxury utility vehicle helped Lexus secure consumer confidence.
The Kelley Blue Book Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.
The 2014 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch study. Brand Watch is an online brand and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com.
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With five models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers six F SPORT models and two F models, including the LFA supercar, for top-of-the-line performance. In the United States, Lexus vehicles are sold through 233 dealers who are committed to exemplary customer service.