2026 LEXUS ES INTRODUCED IN “THE STANDARD OF AMAZING” VIDEO

PLANO, Texas (Nov. 12, 2025) – The all-new Lexus ES is nearly here, and presaging its launch is a new campaign, “The Standard of Amazing.” Inviting viewers for a closer look at the 2026 ES inside and out, the 60-second video highlights how the new luxury sedan redefines what modern luxury feels like: Serene, intelligent, and electric. The new ES’ sculpted silhouette flows with quiet confidence, and its actual quietness is as much a part of the experience, creating an atmosphere designed for reflection and comfort. You can Experience Amazing with the new ES in both battery-electric and hybrid forms soon, and be sure to watch the entire video below:

About Lexus 
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With seven models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.