Lexus to Light Up Milan Design Week with 12th Edition of the Celebrated Lexus Design Event

Design inspired by innovative future Lexus lighting technology anticipates a brighter tomorrow

12th Lexus event during Milan Design Week – Showcasing the Lexus design philosophy
Internationally acclaimed Japanese creative design studio Rhizomatiks and Lexus collaborate to bring visitors a light-themed innovative experience

TOKYO, 21 February 2019 – Today Lexus announced its participation in the world’s pinnacle design event – Milan Design Week^* – for the 12^th time. For more than a decade, the Lexus Design Event has provided visitors with an amazing experience in collaboration with some of the world’s most celebrated designers who are inspired by Lexus design philosophy.

For this year’s event, titled “LEADING WITH LIGHT”, Lexus has partnered with the globally renowned design firm Rhizomatiks, known for their rich experience in the field of design, art, entertainment and their imaginative use of technology to captivate audiences. Rhizomatiks has previously collaborated with Lexus in 2014 for the art and technology exhibition, Media Ambition Tokyo.

Inspired by Lexus’ future technology, Rhizomatiks has designed an immersive display that combines playful and dynamic lighting with advanced robotics. Visitors will experience how the innovative use of light can affect human emotions.

Additionally, visitors will have the opportunity to view the works from the 6 Finalists of the 2019 Lexus Design Award – now in its 7^th year. The award celebrates up and coming creative talent from around the world and on the Press Day of April 8th, the Grand Prix winner will be chosen by a jury of world-renowned design leaders in front of the world’s media.

* The world’s largest design exhibition, also known as Salone Del Mobile, presents events and exhibits by brands and designers in many categories including furniture, fashion and textiles

EXHIBIT OVERVIEW

Event Title	LEXUS DESIGN EVENT 2019 -LEADING WITH LIGHT
Duration	9 -13 April, 10:00 – 21:00 / April 14, 10:00 – 18:00 (Press preview: April 8, 10:00-17:30)
Venue	Superstudio Più (Art Point) Via Tortona, 27 20144 – Milano, Italy
Exhibits	– Installation created by Rhizomatiks – The 6 finalist’s designs for the Lexus Design Award 2019
Organizer	Lexus International

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RHIZOMATIKS
Established in 2006. A collective of creators and producers with rich personality and various backgrounds in areas such as media art and engineering. Rhizomatiks has previously handled numerous creative projects combining technical knowledge with high ability of expression. Collaborating with various notable artists such as Björk, Rhizomatiks has created performances in numerous festivals such as Sónar Festival, MUTEK, and other festivals domestically and internationally: https://rhizomatiks.com/.

ABOUT LEXUS
Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 1 million hybrid vehicles.*

A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries worldwide.

Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.

*(1,396,487units as of September 2018)

Corey Proffitt
(646) 971-4522
[email protected]