LEXUS EXTENDS CHARITABLE EFFORTS TO THE V FOUNDATION FOR CANCER RESEARCH

LEXUS EXTENDS CHARITABLE EFFORTS TO THE V FOUNDATION FOR CANCER RESEARCH

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  • Becomes Exclusive Automotive Sponsor for the ESPYS Celebrity Golf Classic and Poker Tournament and The V Foundation Wine Celebration

PLANO, Texas (June 27, 2024) – Today, Lexus joins the V Foundation for Cancer Research and its mission to achieve Victory Over Cancer®, becoming the Exclusive Automotive Sponsor of the ESPYS Celebrity Golf Classic and Poker Tournament, as well as The V Foundation Wine Celebration.

“Lexus’ presence in the golf and culinary space has allowed us to see first-hand the impact the V Foundation for Cancer Research has on raising funds and awareness for cancer research,” said Nicole Peterson, Manager, Lexus Marketing. “Their dedicated and passionate community has inspired us to join the foundation’s fight against cancer as we support them at two of their signature events.”

Through this multi-year partnership, Lexus will provide courtesy vehicles for guest transport, in addition to sponsoring a “Hole In One” car giveaway at the ESPYS Celebrity Golf Classic  (July 8, 2024). The luxury automotive brand will also donate a unique luxury experience to the auction lot at the V Foundation Wine Celebration (August 1-4, 2024) and provide courtesy vehicles for guest transportation throughout the event as well.

“We are deeply grateful for Lexus’ generous support of our upcoming V Foundation summer events,” said Shane Jacobson, Chief Executive Officer at the V Foundation. “Lexus’ commitment will directly benefit the brightest minds in science who are working every day on game-changing research and lifesaving breakthroughs across all cancer types.”

The V Foundation for Cancer Research is a top-rated cancer research charity that has awarded over $353 million in cancer research grants to world-class scientists at top cancer centers nationwide. For more information, visit the Lexus Newsroom.

About Lexus
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers.  Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With eight models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

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About The V Foundation for Cancer Research
The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State University basketball coach and ESPN commentator. The V Foundation has funded over $353 million in game-changing cancer research grants nationwide through a competitive process strictly supervised by a world-class Scientific Advisory Committee. Because the V Foundation has an endowment to cover administrative expenses, 100% of direct donations are awarded to cancer research and programs. The V team is committed to accelerating Victory Over Cancer®. To learn more, visit v.org.

Laura Finley, Lexus PR
469-971-3503
[email protected]

Alexandra Paterson, PR – The V Foundation
[email protected]

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