“DISCOVER YOUR ENERGY” WITH LEXUS

Lexus brings an immersive electrified experience to four U.S. cities
this summer.

PLANO, Texas (July 22, 2026) – Lexus is bringing its immersive “Discover Your Energy” pop-up experience to four U.S. cities this year, inviting guests in Scottsdale, Arizona; Plano, Texas; Cleveland, Ohio; and Bethesda, Maryland to explore some of the brand’s electrified vehicles through a visually striking and interactive event.

Inspired by the idea that energy takes shape, the experience is designed to make electrified power feel intuitive, luxurious, and effortlessly accessible. Through a composed light and sound experience, guests can discover Lexus electrification in a way that blends emotion, performance, and innovation.

Each pop-up will showcase the Lexus TX, RX, RZ, NX, and ES, while surrounding guests with digital storytelling that connects each vehicle to a distinct energy expression. The experience highlights Lexus’ forward-looking view of mobility rooted in craftsmanship, technology, and modern luxury.

The guest journey is designed to be both personal and shareable. Upon entering, attendees will be invited to choose their energy through a digital welcome moment that reflects different preferences and moods. From there, guests can create their energy through interactive content and visuals, then share with a QR code. For those looking to learn more, product specialists will also be on hand to help guests explore the electrified Lexus vehicle that best fits their lifestyle.

“Discover Your Energy” is designed to bring Lexus electrification to life in a way that feels immersive, expressive, and personal,” said Sam Wintermyer, Lexus Marketing General Manager. “By combining digital storytelling, sensory design, and some of our electrified lineup, we’re giving guests a new way to connect with the innovation and luxury that defines the Lexus experience.”

The four-event series will take place in:

Scottsdale Fashion Square, Scottsdale, Arizona – July 23-26, 2026
Legacy West, Plano, Texas – August 6-9, 2026
Crocker Park, Cleveland, Ohio – August 20-23, 2026
Bethesda Row, Bethesda, Maryland – September 4-7, 2026

The “Discover Your Energy” pop-up creates a guest experience that is informative and encourages visitors to engage with Lexus’ electrified line up. For more information about the pop-ups, visit LexusDiscoverYourEnergy.com.

More information about Lexus’ electrified vehicles can be found at www.lexus.com.

About Lexus
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through approximately 245 dealers offering a full lineup of luxury vehicles. With nine models incorporating Lexus Hybrid Drive, Lexus is the luxury full hybrid leader. Lexus also offers seven F SPORT models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Breanne McCallop
[email protected]