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Lexus Looking for Close Shave on St. Patrick’s Day

TORRANCE, Calif. (March 3, 2014) — How bold will you go for a good cause? To celebrate St. Patrick’s Day and the all-new Lexus IS, a performance sedan with an adventurous personality, Lexus is partnering with the St. Baldrick’s Foundation, a volunteer-driven charity dedicated to raising money for childhood cancer research, to create the Lexus Bold IS contest. This unique social media-driven challenge seeks out courageous people willing to shave their heads for a worthy cause—and the chance to win $2,500. The contest will help raise awareness about children’s cancer, and Lexus will donate $25,000 to St. Baldrick’s to help fund the best research to find cures for all childhood cancers.

 

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