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Lexus Collaborates with MADE Fashion Week, Coco Rocha and Giles Deacon to Create Live Holographic Fashion Experience During New York Fashion Week

NEW YORK (Sept. 6, 2013)—To celebrate the launch of its all-new 2014 IS performance sedan, Lexus created and hosted a MADE Fashion Week event last night debuting a first-ever live holographic performance art experience. The event, “Lexus Design Disrupted,” featured supermodel Coco Rocha and a bold retrospective from the archives of designer Giles Deacon in a creative concept inspired by the IS and the brand’s commitment to design and technology. Joe Zee, ELLE creative director and host of Sundance Channel’s special series “Revealing,” served as master of ceremonies.

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2014 Lexus IS Sport Sedan Designed to Deviate at 2013 Specialty Equipment Market Association (SEMA) Show

TORRANCE, Calif., – August 19, 2013 – The all-new 2014 Lexus IS sport sedan is getting closer to making its grand entrance this November at the Specialty Equipment Market Association (SEMA) Show in Las Vegas. The third-generation IS will turn heads at SEMA with new aggressive exterior styling demonstrated by a spindle grille, wider stance and sporty rocker panels.  To make the IS stand out more, Lexus partnered with DeviantART to find creatives who envisioned the sport sedan to be even edgier.

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