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NBCUniversal and Lexus Partner for First Ever Live, Real-Time Marketing Broadcast Commercials
NEW YORK, September 18, 2013 – NBCUniversal, in partnership with Lexus, today announced “It’s Your Move After Dark,” the first truly live, real-time marketing broadcast commercial campaign that will launch the all-new Lexus IS. The ads will take advantage of real-time marketing by allowing viewers to contribute ad concepts via social networks to influence the creative for the Lexus advertisements. This unique, interactive cross-platform initiative will be comprised of a series of live, improvisational short comedy ads that will run in the commercial pods during NBC’s Late Night with Jimmy Fallon (12:35am ET/PT on NBC). The ads will be based on real-time viewer social media submissions each Thursday and performed by some of New York’s best improvisational comedy troupes including Fun Young Guys, Magnet Theater Touring Company, MB’s Dream and Stone Cold Fox.
Read More‘Jimmy Kimmel Live’ Shuts Down Hollywood Boulevard on Monday September 23 and Tuesday September 24 for an Epic Two Night Concert Event Featuring Music Icons Paul McCartney and Justin Timberlake
Torrance, Calif. (Sept. 17, 2013) - On Monday, September 23, "Jimmy Kimmel Live" will kick off the broadcast season by taking over Hollywood Boulevard for two consecutive nights. On Monday, September 23, Paul McCartney will make his first appearance on "JKL." McCartney will join Kimmel in studio for an interview, then shut down Hollywood Boulevard for what is expected to be a record-breaking crowd.
Read MoreAcclaimed Chefs Jon Shook and Vinny Dotolo Announced as Newest Lexus Culinary Masters
TORRANCE, Calif. (Sept. 12, 2013) - Expanding its impressive lineup of culinary partners, Lexus announced renowned L.A. chef-entrepreneurs Jon Shook and Vinny Dotolo as the newest Lexus Culinary Masters. More than 100 diners gathered last night at Animal restaurant for “Cooking with Friends: Lexus Culinary Masters,” an intimate extension of the duo’s popular dinner series. Visiting Culinary Master Michelle Bernstein, a longtime mentor of Shook and Dotolo, helped craft the menu. The announcement dinner, hosted by Lexus, benefitted Common Threads, a non-profit organization that teaches children in underserved communities how to cook wholesome meals in a curriculum-based after-school program.
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Lexus LF-NX Crossover Hybrid Concept Explores Potential for Compact SUV And Debuts at 2013 Frankfurt Motor Show
FRANKFURT, Germany, Sept. 10, 2013 – Lexus’ latest concept, the LF-NX compact crossover, will be on display at the Frankfurt Motor Show (IAA). The LF-NX concept focuses onthe growing segment of smaller, more urban-centric compact premium crossovers.
Read MoreLexus Collaborates with MADE Fashion Week, Coco Rocha and Giles Deacon to Create Live Holographic Fashion Experience During New York Fashion Week
NEW YORK (Sept. 6, 2013)—To celebrate the launch of its all-new 2014 IS performance sedan, Lexus created and hosted a MADE Fashion Week event last night debuting a first-ever live holographic performance art experience. The event, “Lexus Design Disrupted,” featured supermodel Coco Rocha and a bold retrospective from the archives of designer Giles Deacon in a creative concept inspired by the IS and the brand’s commitment to design and technology. Joe Zee, ELLE creative director and host of Sundance Channel’s special series “Revealing,” served as master of ceremonies.
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World Premiere of the Lexus LF-NX Crossover Concept at the 2013 Frankfurt Motor Show
FRANKFURT, Germany, Sept. 4, 2013 - A new Lexus compact crossover concept, the LF-NX, will make its world premiere at the 2013 Frankfurt Motor Show (IAA). This concept explores the potential for a compact crossover within the Lexus model range.
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