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Introduction of ‘Lexus Flying Luxury Cruiser’ Saves the Day for Santa
TORRANCE, Calif., Dec. 19, 2012 – HO HO…UH OH! While surfing the internet awaiting their big night out, Santa’s reindeer discovered a last-minute travel deal to spend the holidays in Hawaii and immediately departed for the tropics. In a panic, Santa called Lexus for help.
Lexus Eco Challenge First-Round Winners Take Environmental Commitment to a New Level
TORRANCE, Calif., Dec. 11, 2012 – Students from across the country are showing they can change the world, starting with their local community. Sixteen student teams from 11 states have been named winners in the first round of the sixth annual Lexus Eco Challenge, an educational program and contest that inspires and empowers young people to learn about the environment and take action to improve it. Lexus will award a total of $500,000 in grants and scholarships throughout this year’s program.
Read MoreAll-New Lexus IS to Make World Debut at the North American International Auto Show
TORRANCE, Calif., (Dec. 4, 2012) - Lexus will reveal the all-new IS on Tuesday, Jan. 15 at the North American International Auto Show in Detroit.
Read MoreMake It a December to Remember with Lexus ‘Check In For Charity’ Social Campaign
TORRANCE, Calif. (Dec. 3, 2012) - Coffee shops, malls, restaurants, concert venues, even the office are all check-in locations that can help raise money for a good cause during the Lexus “Check In for Charity” social media campaign this holiday season. Now through Jan. 2, 2013, Lexus invites Facebook and Foursquare users to visit its new “Check In for Charity” app to start making this a December to Remember for children across the country.
Read MoreLexus Leads All Luxury Nameplates in J.D. Power and Associates 2012 Sales Satisfaction Index Study
TORRANCE, Calif., Nov. 28, 2012 – Lexus received the honor as the highest ranking nameplate among luxury brands and highest score in the industryin the 2012 J.D. Power and Associates Sales Satisfaction StudySM (SSI) with an overall index score of 737, an improvement of 22 index points from last year.
Lexus Collaborates with The Weinstein Company to Produce Lexus Short Films Premiering in Early 2013
TORRANCE, Calif., Nov. 28, 2012 –The Weinstein Company (TWC) announced today the launch of its collaboration with Lexus to produce five short films for a film series entitled “Life is Amazing.” This global series will feature filmmakers from the United States, Europe, Asia Pacific, China, and Japan. The filmmakers will be selected jointly by Harvey Weinstein and The Weinstein Company COO David Glasser, in conjunction with the global team at Lexus International. The directors will be chosen based on their previous work to create a new short film, three to six minutes in length. Through these films Lexus will demonstrate the powerful ability to be moved by innovative, dynamic story-telling that challenges the imagination and reinforces that life is an amazing experience.
