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Lexus Sports Illustrated Ad: Style and Technology, Together Like Never Before
TORRANCE, Calif. (Oct. 10, 2012) – Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that, like the entirely new ES, merges next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising. Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad® while running the Lexus-created video found in this week's iPad edition of Sports Illustrated or at Lexus.com/stunning. With a single touch, users will see a static Lexus ad take off for a stunning test drive.
Call For Entries: $500k Lexus Eco Challenge Revs Up
TORRANCE, Calif., (Sept. 25, 2012) – Young people are committed to making a difference in the world, and for the sixth year, their efforts will be rewarded through the Lexus Eco Challenge. An educational program and contest, the Lexus Eco Challenge has inspired and empowered more than 22,000 middle and high school students to learn about the environment and take action to improve it. For their efforts, more than $3.5 million has been awarded to students, teachers and schools across the nation. This fall, students are invited to participate for a chance to win part of $500,000 in grants and scholarships. Lexus, the luxury automaker, has once again joined with Scholastic Inc., the global children’s publishing, education and media company, to create the eco-friendly educational school program.
Lexus Revs Up Start-Up Projects with Up to $100,000 in Funding
TORRANCE, Calif., (Sept. 24, 2012) – Sometimes, style and technology come together to create a product that is both beautiful and intelligent. Inspired by the all-new 2013 Lexus ES, which blends advanced technology and style, Lexus has curated eight start-up products that are currently seeking funding to move into production. Each product embodies the intersection of high-tech and high-style. The goal is to make four of those ideas a reality.
World Premiere of the Lexus LF-CC Concept Car at the 2012 Paris Motor Show
Sept. 17, 2012 -- Following the unveiling of Lexus’ award-winning hybrid 2+2 sports coupe concept, the LF-LC at the 2012 Detroit Motor Show and its European debut at the Geneva Motor Show, a new, mid-sized coupe concept, the LF-CC makes its World Premiere at the 2012 Paris Motor Show.
Read MoreLX 570 Luxury Utility Vehicle Receives All-New Exterior for 2013
Since its launch in 1996, the eight-passenger LX 570 has met the challenges of off-road adventures as well as luxurious daily driving. The LX 570 enters the 2013 model year with the new Lexus signature design cues in the front and rear, including the new Lexus spindle grille.
Lexus Captivates Audiences with the 2013 ES Marketing Campaign
TORRANCE, Calif. (Sept. 5, 2012) — Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design — including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.
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