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Lexus and Scholastic Announce Second Round of Winners in the 2011 – 2012 Lexus Eco Challenge
TORRANCE, Calif., February 7, 2012 – Sixteen student teams from 11 states have been named winners in the second round of the fifth annual Lexus Eco Challenge, an educational program and contest that inspires and empowers young people to learn about the environment and take action to improve it. Lexus will award a total of $500,000 in grants and scholarships throughout this year’s program.
Lexus Revs Up Campaign to Launch the All-New GS
TORRANCE, Calif. (Feb. 6, 2012)—On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan.
Status Update: Lexus Races Ahead with First Facebook Timeline-Inspired App
TORRANCE, Calif. (Feb. 2, 2012) — In anticipation of Facebook’s expected launch of Timeline for brands, Lexus unveiled a new Timeline-inspired Facebook app today at apps.facebook.com/pointsofnoreturn-tm/ that allows the automaker to connect with its fans on a more personal level. The Points of No Return application focuses on the all-new 2013 Lexus GS (arriving in showrooms February 2012), highlighting milestones in the creation and history of the model, as well as other groundbreaking moments in social media, technology and design.
Lexus to Unleash ‘The Beast’ in First Super Bowl Commercial
TORRANCE, Calif., January 31, 2012 – Following the teaser ad released in mid-January, and no longer able to keep the full spot contained, Lexus has unleashed “The Beast,” the company’s first-ever Super Bowl commercial, prior to Super Bowl XLVI on Sunday, February 5 on NBC.
Power-Packed Lexus Exhibit Bound for 2012 Chicago Auto Show
CHICAGO, Ill., January 30, 2012 – In line with its new brand attitude, Lexus is looking to make a ‘super’ impression on Chicagoans at this year’s 2012 Chicago Auto Show.
Lexus to Debut Its First Super Bowl Commercial
TORRANCE, Calif., January 17, 2012 – With a host of new vehicles coming to market in 2012, Lexus is poised to be one of the fastest-growing luxury brands this year. To kick off the product onslaught, the company will debut its first-ever Super Bowl commercial for Super Bowl XLVI on Sunday, February 5 on NBC.
