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Lexus GS Takes on Curves of SI Swimsuit Model Tori Praver with TORI 500 Racing Game App
TORRANCE, Calif. (Feb. 16, 2012)—What do you get when you cross a Sports Illustrated Swimsuit model with a hot new sports car? One cool app.
Read MoreLexus Throws Sports Illustrated Swimsuit a Curve
TORRANCE, Calif. (Feb. 14, 2012)—Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it—that’s something only Lexus and its all-new 2013 GS sport sedan could do with style.
Read MoreCFDA/Lexus Eco-Fashion Challenge Unveils Winning Sustainable Collections at New York Fashion Week
NEW YORK (Feb. 13, 2012) — The winning designers of the 2nd annual Council of Fashion Designers of America (CFDA)/Lexus Eco-Fashion Challenge unveiled their sustainable clothing and accessory collections on Feb. 9 at MADE at Milk Studios as part of New York Fashion Week.
Read MoreLexus and Scholastic Announce Second Round of Winners in the 2011 – 2012 Lexus Eco Challenge
TORRANCE, Calif., February 7, 2012 – Sixteen student teams from 11 states have been named winners in the second round of the fifth annual Lexus Eco Challenge, an educational program and contest that inspires and empowers young people to learn about the environment and take action to improve it. Lexus will award a total of $500,000 in grants and scholarships throughout this year’s program.
Lexus Revs Up Campaign to Launch the All-New GS
TORRANCE, Calif. (Feb. 6, 2012)—On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan.
Status Update: Lexus Races Ahead with First Facebook Timeline-Inspired App
TORRANCE, Calif. (Feb. 2, 2012) — In anticipation of Facebook’s expected launch of Timeline for brands, Lexus unveiled a new Timeline-inspired Facebook app today at apps.facebook.com/pointsofnoreturn-tm/ that allows the automaker to connect with its fans on a more personal level. The Points of No Return application focuses on the all-new 2013 Lexus GS (arriving in showrooms February 2012), highlighting milestones in the creation and history of the model, as well as other groundbreaking moments in social media, technology and design.
