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Lexus Invites Consumers to Co-star in New ‘Dark Ride’ Interactive Film to Launch New CT 200h Hybrid
“Get in, buckle up and start talking.” Lexus customers will be calling the shots in a high-definition interactive film entitled “Dark Ride.” The film features Lexus’ newest hybrid, the CT 200h premium compact car, piloted by actor Norman Reedus (Boondock Saints franchise). Reedus is behind the wheel in this 12:30 action film, but he is following the directions of the person riding shotgun…the consumer.
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Lexus Introduces 2012 LFA Nürburgring Package
Lexus announced today it will offer a limited edition Nürburgring Package to LFA customers.
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John Ravitch Wins Lexus Prize, Year-Long Lease of Lexus HS 250h, for Carbon Reduction Concept ‘One Dashboard for Life’
The Lexus Eco Village at TED 2010, themed ?A Future of Less Carbon - A Brighter Future Because Tomorrow Deserves Nothing Less,? brought together eco visionaries of the Lexus Hybrid Living Community with visionaries of the TED community to collaborate on ideas for a world using less carbon. Emphasis was placed on transportation, cuisine, sustainable cities and architecture. At the Lexus Eco Village, 50 TEDsters entered their ideas for carbon reduction through short videos and whiteboard displays for the opportunity to win a year?s lease of a Lexus HS 250h hybrid vehicle.
Read MorePositive Action for the Planet Earns Students, Teachers and Schools $500,000 in Grants and Scholarships
Bringing relief to Haiti in the form of a biodiesel processor, solar panels, seedlings for a 2.5-acre Jatropha Farm and donated hand tools, and educating the community about the importance of cleaning up of pet waste were the two top winning projects in the third annual Lexus Eco Challenge, an educational program and contest that inspires and empowers middle and high school students to learn about the environment and take action to improve it.
Read MoreLexus Exhibit Presents Captivating All-New Display Exhibit and Exciting Vehicles at 2010 New York International Auto Show
Lexus will debut an all-new exhibit at this year?s 2010 New York International Auto Show featuring the brand?s most thrilling new vehicles.
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Lexus Announces CT 200h Premium Compact Hybrid For U.S. Market – On Display at 2010 New York International Auto Show
Lexus announced today that the all-new CT 200h premium compact hybrid will go on sale in the U.S. in early 2011 as the first dedicated hybrid vehicle in the premium compact segment.
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