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Lexus Turns Up The Heat This Summer

Lexus unleashes its mischievous side with the debut of the all-new 2010 Lexus IS C retractable hardtop convertible, an entirely new dimension to the IS Line. To launch the highly anticipated convertible, Lexus is debuting an integrated marketing campaign designed to emphasize the vehicle?s adventurous, playful personality and reach consumers looking for a thrill.

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Cancer Survivor to Challenge Baja 500 with Lexus SUV

Cancer Survivor to Challenge Baja 500 with Lexus SUV

Joe Bacal is no stranger to difficult challenges. He has successfully driven the notorious Rubicon Trail without incident, for one. Surviving Hodgkin’s Lymphoma cancer was a much larger test. Now he is taking on the more interesting challenge of racing a Lexus LX 570 in the Tecate SCORE Baja 500 this June 5-7. He wants to win this.

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Pruett and Lexus Punted Off Podium at VIR

After overcoming an early tire change, the #01 Telmex Lexus was sitting in third and challenging for the victory before Scott Pruett was punted off the track on a re-start with just three laps remaining in front of a record crowd at Virginia International Raceway today.

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