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Toyota and Lexus Dominate 2010 IntelliChoice.com Best Overall Values of the Year Awards

Toyota and Lexus once again captured more trophies than any other automaker in the 23rd annual Intellichoice.com ?Best Overall Values of the Year? (BOVY) awards, announced today at the 2010 Chicago Auto Show. Intellichoice.com is a leading source for automotive ownership cost and value analysis of cars, trucks, crossovers and sport utility vehicles (SUV?s). The annual BOVY awards identify best-in-class vehicles that deliver outstanding value and lower than expected costs over time.

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Joe Bacal Survives First-Corner Hit to Win Laughlin Desert Challenge

Joe Bacal Survives First-Corner Hit to Win Laughlin Desert Challenge

In a heart-stopping beginning to his second year in off-road racing, Joe Bacal put his Lexus LX 570 ahead of his closest class rival as they raced flat out to the first corner at the SCORE Laughlin Desert Challenge 2010 season opener on Saturday, only to feel the full force of competition slam into him as he headed for the apex. Rival competitor Justin Matney left a major wound in Bacal’s Lexus as he pushed his way through, but the adrenaline-fired Bacal re-passed Matney shortly after and was never headed again en route to another Stock Full-class victory this past weekend.

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Toyota Wins Top Honors in Polk Automotive Loyalty Awards

Toyota took top honors in R. L. Polk & Co.?s 14th Annual Automotive Loyalty Awards, ranking number one in Overall Loyalty to Manufacturer, indicative of the manufacturer?s ability to retain previous customers. Toyota also won top honors in the Mid/Full-Size Car and Mid/Full-Size SUV categories for the Toyota Prius and Lexus RX respectively, and received the new award for brand loyalty among Asian American consumers.

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Joe Bacal Captures Second with Marathon Drive in Baja 1000

Joe Bacal Captures Second with Marathon Drive in Baja 1000

After taking an “out of nowhere” victory at the Baja 500 earlier this season, cancer survivor and off-road rookie sensation Joe Bacal nearly stole the show again with an epic 27-hour drive in the Cancer Treatment Centers of America/JTGrey Lexus LX 570 to finish runner-up in the 42nd running of the Tecate SCORE Baja 1000 last Friday and Saturday.

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