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Lexus Continues to Innovate on Twitch with ‘Next Level’
PLANO, Texas (March 31, 2022)—The evening of February 25, singer-songwriter and Twitch creator, Anelle, was voted by the Twitch community as the grand prize winner of “Next Level,” a livestreamed game show created by Lexus and Twitch to support up-and-coming talent. She took home a $20,000 cash grant and promotion of a future livestream on the Twitch homepage. “Next Level” overperformed for sponsored streams, exceeding all of Twitch’s benchmarks by over 94%.
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WHAT’S NEW: 2022 Lexus LS 500 and LS 500h AWD
PLANO, Texas (October 29, 2021) – As the iconic sedan that has set the tone for all other luxury automakers, the Lexus LS is positioned by Chief Branding Officer and Master Driver Akio Toyoda as, "a model that gives rise to transformation through the spirit of constant innovation and by providing new technologies and value for the times." For 2022, the flagship Lexus LS 500 continues this trend with additional in-cabin refinement and the addition of standard Lexus Safety System+ 2.5 on all models.
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LEXUS UNVEILS ‘WELLNESS DESTINATIONS’ TO NURTURE MIND, BODY AND SPIRIT
PLANO, Texas (March 29, 2022) – Lexus is hitting the road for health and wellness. For those striving for a better self and looking to incorporate more balance and mindfulness into their lives, the luxury automaker is launching Lexus “Wellness Destinations.” This new program features collaborations with four luxury hospitality and wellness resorts – Cal-a-Vie Health Spa and all three Miraval Resorts and Spas – and offers Lexus-curated wellness packages paired with complimentary transportation for each guest.
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2022 LEXUS LC 500 INSPIRATION SERIES: RELAX AND UNWIND
PLANO, Texas (March 15, 2022) – For more than five years, Inspiration Series has taken iconic Lexus vehicles and elevated them to a new level of exclusivity. The anything-but-standard Lexus LC 500 turns heads on its own, but each Inspiration Series levels up that experience via unique designs, thoughtful grand touring experiences and fierce performance enhancements. The 2022 Lexus LC 500 Inspiration Series continues that legacy while focusing on a meditative in-cabin experience that a select few can enjoy.
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UPGRADED LEXUS LINEUP TO MAKE CHICAGO AUTO SHOW DEBUT
Chicago (Feb. 07, 2022) – Lexus is bringing style, technology and efficiency to the 2022 Chicago Auto Show, including the all-new 2022 Lexus LX 600, NX and IS 500 SEMA Build. The Chicago Auto Show takes place Feb. 12-21, at McCormick Place, located at 2301 S King Dr., Chicago.
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LEXUS ANNOUNCES LEXUS DESIGN AWARD 2022 FINALISTS
TOKYO (Jan. 27, 2022) — Lexus today announced the six finalists for the Lexus Design Award 2022, selected from among 1,726 entries from 57 countries/regions by a panel of design luminaries. Finalists gain the extraordinary privilege of mentorship by four […]
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