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‘NO MOMENT TOO BIG’ FOR
ALL-NEW LX 600 FLAGSHIP SUV
PLANO, Texas (April 11, 2022)— There are places that ask more of you. Moments that test you. Situations that expose you. But for those up to the task, the rewards are extraordinary. Today Lexus debuts a marketing campaign, called “No Moment Too Big,” for the all-new flagship SUV, the 2022 LX 600. The campaign kicks off with two launch spots: “Drumroll, Please” and “Empower Your Presence.”
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NEW LEXUS BATTERY EV, ‘RZ,’ REVEAL COMING SOON
PLANO, Texas (April 5, 2022) — The first production model of the “Lexus Electrified” vision will be revealed on Wednesday, April 20, 2022 at 6 a.m. ET.
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Toyota Motor North America Reports March, First Quarter 2022 US Sales
PLANO, Texas (April 1, 2022) – Toyota Motor North America (TMNA) today reported March 2022 U.S. sales of 194,178 vehicles, down 23.5 percent on a volume basis and down 26.3 percent on a daily selling rate (DSR) basis versus March […]
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Lexus Continues to Innovate on Twitch with ‘Next Level’
PLANO, Texas (March 31, 2022)—The evening of February 25, singer-songwriter and Twitch creator, Anelle, was voted by the Twitch community as the grand prize winner of “Next Level,” a livestreamed game show created by Lexus and Twitch to support up-and-coming talent. She took home a $20,000 cash grant and promotion of a future livestream on the Twitch homepage. “Next Level” overperformed for sponsored streams, exceeding all of Twitch’s benchmarks by over 94%.
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WHAT’S NEW: 2022 Lexus LS 500 and LS 500h AWD
PLANO, Texas (October 29, 2021) – As the iconic sedan that has set the tone for all other luxury automakers, the Lexus LS is positioned by Chief Branding Officer and Master Driver Akio Toyoda as, "a model that gives rise to transformation through the spirit of constant innovation and by providing new technologies and value for the times." For 2022, the flagship Lexus LS 500 continues this trend with additional in-cabin refinement and the addition of standard Lexus Safety System+ 2.5 on all models.
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LEXUS UNVEILS ‘WELLNESS DESTINATIONS’ TO NURTURE MIND, BODY AND SPIRIT
PLANO, Texas (March 29, 2022) – Lexus is hitting the road for health and wellness. For those striving for a better self and looking to incorporate more balance and mindfulness into their lives, the luxury automaker is launching Lexus “Wellness Destinations.” This new program features collaborations with four luxury hospitality and wellness resorts – Cal-a-Vie Health Spa and all three Miraval Resorts and Spas – and offers Lexus-curated wellness packages paired with complimentary transportation for each guest.
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