Latest News

LEXUS UNVEILS HYDROGEN-POWERED ROV CONCEPT

LEXUS UNVEILS HYDROGEN-POWERED ROV CONCEPT

Lexus has revealed a new ROV (Recreational Off-Highway Vehicle) concept, a unique hydrogen-powered vehicle offering near zero-emissions driving combined with extreme off-road capability. For more information on this topic, visit the Lexus Europe Newsroom: https://newsroom.lexus.eu/lexus-unveils-hydrogen-powered-rov-concept-created-for-fun-and-eco-friendly-adventures/.

Read More
LEXUS UNVEILS ‘ON/’ AT DESIGN MIAMI/ 2021: A VISION FOR AN ELECTRIFIED, CARBON-NEUTRAL AND HUMAN-CENTERED FUTURE BY GERMANE BARNES AND THE UNIVERSITY OF MIAMI

LEXUS UNVEILS ‘ON/’ AT DESIGN MIAMI/ 2021: A VISION FOR AN ELECTRIFIED, CARBON-NEUTRAL AND HUMAN-CENTERED FUTURE BY GERMANE BARNES AND THE UNIVERSITY OF MIAMI

PLANO, Texas (Nov. 30, 2021) – Today, Lexus unveiled ‘ON/’ at Design Miami/, presenting a vision by Germane Barnes and his team at the University of Miami that is inspired by the power and potential of Lexus’s LF-Z Electrified Concept car, which introduces new electrification principles to the brand’s ethos. The immersive installation embodies the human-centered, future-oriented approach to design and craftsmanship that the automotive brand and Barnes share, its title alluding to an on/off switch as a vision of a carbon-neutral future powered by electric technology. ‘ON/’ creates an environment that is designed to engage viewers of all ages, providing an experience that is both visually dynamic and interactive while offering an inviting space to recharge and reflect.

Read More
KIDS FILL THE HOLIDAYS WITH MAGIC IN LEXUS ‘DECEMBER TO REMEMBER’ CAMPAIGN

KIDS FILL THE HOLIDAYS WITH MAGIC IN LEXUS ‘DECEMBER TO REMEMBER’ CAMPAIGN

PLANO, Texas (Nov. 22, 2021) –⁠ Every year, kids of all ages look forward to a magical holiday season. Today, the iconic Lexus “December to Remember” marketing campaign returns with a renewed sense of anticipation and excitement, focusing on the magic kids bring to the holidays through their creativity and kindness. The two national broadcast spots feature the signature Lexus red bow, holiday melody and joyful moments.

Read More

Email Sign Up

Enter your email address below to sign up for email alerts.

*Indicates Required