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CREATIVE SPARKS FLY IN NEW LEXUS CAMPAIGN
PLANO, Texas (September 13, 2021) – In its new marketing campaign, “Emotional Sparks,” Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark their creative visions. To bring the campaign to life, Lexus partnered with a group of musical artists who gained first-hand experience with innovations like Lexus Teammate™ Advanced Drive Technology found in the new LS 500h, Remote Park and Plug-In Hybrid Electric technology on the all-new NX and the exhilarating 5.0L, naturally-aspirated V8 engine performance of the first-ever IS 500. Motivated by their in-vehicle experiences, the artists collaborated (for the first time) to create an original music track inspired by innovation and performance.
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2022 LEXUS IS 500: A NEW BREED OF F SPORT PERFORMANCE
PLANO, Texas (September 10, 2021) –The 2021 Lexus IS launched with a slew of design and handling enhancements, making it the best IS to date. It was also designed with the Lexus Driving Signature philosophy under rigorous testing and evaluation at Toyota Technical Center Shimoyama. For many, the front-engine rear-wheel-drive compact sports sedan struck the perfect balance between sportiness and sophistication. However, there is a subset of Lexus guests that represent our most passionate driving enthusiasts, and we heard their message loud and clear: More Power.
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WHAT’S NEW: 2022 LEXUS IS 300, 350
PLANO, Texas (September 10, 2021) – Last year’s reimagined Lexus IS struck the perfect balance of sportiness and sophistication, making it the best IS to date. Building upon this success, the IS 300 and 350 F SPORT return for 2022 with new packages and options that add additional refinement and convenience to the front-engine rear-wheel-drive sports sedan. An all-new Premium Package is available on 2022 IS 300 and includes a host of interior and exterior features, while the Comfort Package now includes rain-sensing intermittent windshield wipers and auto-dimming rearview mirror with Homelink system. The 2022 IS 350 F SPORT receives a new Memory Package, as well as a power rear sunshade available as a standalone option.
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LEXUS ES FAMILY RETURNS FOR 2022 WITH UPDATED TECH, SAFETY, FIRST-EVER 300H F SPORT GRADE
PLANO, Texas (September 10, 2021) – As the top-selling sedan in the brand’s lineup, the Lexus ES family provides our guests with a best-of-all-worlds combination of evocative design, exhilarating performance and human-centered craftsmanship. The ES Family returns for 2022 with a revised multimedia system, new safety and performance enhancements, a fresh exterior design and new exterior and interior colors. The ES family is also expanding this year with the introduction of the first-ever ES 300h F SPORT that bridges exceptional fuel economy with sporty styling. With the added variety, the ES Family continues to offer Lexus guests choices to fit their diverse interests and lifestyles.
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2022 RC F, RC F FUJI SPEEDWAY EDITION: UNPARALLELED CRAFTED PERFORMANCE
PLANO, Texas (September 3, 2021) – The high-performance RC F races into the 2022 model year with its GT3-inspired looks and naturally aspirated 5.0-liter V8 producing 472 horsepower. RC F – celebrated for having the best power-to-weight ratio offered in its class – is the most powerful V8-powered Lexus to date and boasts stunning looks, cunning dynamics and a unique exhaust signature. With 395 pound-feet of torque at 4,800 rpm, the 5.0-liter V8 is a core ingredient in the RC F’s athletic recipe.
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LEXUS, SALEHE BEMBURY ANNOUNCE NEW COLLABORATIVE APPAREL COLLECTION
NEW YORK (Aug. 16, 2021) – Driven by a shared dedication to pushing the boundaries of design and creativity, luxury automaker Lexus and designer Salehe Bembury today announced a collection showcasing apparel from Champion, a leader in authentic sports apparel since 1919.
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