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Lexus Unveils New Digital Retail Experience
PLANO, Texas (February 1, 2021) – Lexus has officially unveiled the Monogram retail experience, providing guests flexibility in how they buy their next Lexus. Working hand-in-hand with dealerships across the United States to integrate the online and in-store retail experience, Lexus is piloting a comprehensive retail program providing guests more control over how they purchase their vehicle, increased transparency into current inventory and real-time pricing, and flexibility to shop when and how they want.
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LEXUS DESIGN AWARD 2021 SELECTS SIX FINALISTS
TOKYO (January 28, 2021) - Lexus today announced the six finalists for the Lexus Design Award 2021, selected by a distinguished jury from among 2,079 entries submitted by creators in 66 countries. Four leading design experts will directly mentor the finalists, giving them a once-in-a lifetime experience as they prototype their ideas with a per-project budget capped at 3,000,000 yen (approx.$25,000 USD).
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INTERSECT BY LEXUS-NYC TO OFFER DINE-AWAY AND DELIVERY FROM RESTAURANT-IN-RESIDENCE, THE GREY
NEW YORK (January 13, 2021) - INTERSECT BY LEXUS - NYC, the innovative culinary destination in New York City’s Meatpacking District, will introduce its first-ever dine-away and delivery program. Beginning January 21st, INTERSECT’s dine-away offering will feature a weekly rotating three-course menu with optional beverage pairings from its fifth Restaurant-in-Residence, Savannah, GA-based The Grey helmed by award-winning Executive Chef and Partner, Mashama Bailey.
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Toyota Motor North America Reports December 2020, Year-End Sales
PLANO, Texas (January 5, 2021) – Toyota Motor North America (TMNA) today reported December 2020 sales of 249,601 vehicles, an increase of 20.4 percent on a volume basis and up 7.5 percent on a daily selling rate (DSR) basis compared to December 2019.
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Obsession Has Many Names
PLANO, Texas (January 4, 2021) - Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sport sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.
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LEXUS REVEALS DIRECT4 NEXT-GENERATION ELECTRIC DRIVE CONTROL TECHNOLOGY
Last year as part of its new global electrification strategy, Lexus debuted the futuristic LF-30 concept car at the Tokyo Motor Show, which thrilled attendees with its visionary design and imaginative technologies. The new strategy, called ‘Lexus Electrified’, targets a […]
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