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Lexus Opens 2019 IMSA Season Competing in Rolex 24 at Daytona with AIM Vasser Sullivan
DAYTONA BEACH, Fla. (January 24, 2019) – Newly formed race team AIM Vasser Sullivan (AVS) is set to campaign the No. 12 and No. 14 Lexus RC F GT3s in the IMSA WeatherTech SportsCar Championship beginning this weekend at the Rolex 24 at Daytona.
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Lexus Designs First-Ever UX for the Modern Urban Explorer
PLANO, Texas (Jan. 3, 2019) — Today Lexus unveils a new marketing campaign to launch the first-ever 2019 UX, a luxury compact crossover. Originally released as a concept in 2016, the UX was deliberately designed and engineered for the city and the “modern urban explorer” — those seeking a fresh, contemporary and dynamic take on luxury driving; buyers with an imaginative lifestyle who explore, experiment and defy.
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LF-1 Limitless Concept Vehicle Makes New York City Debut at INTERSECT BY LEXUS
NEW YORK, N.Y. – Dec. 19, 2018 – The Lexus LF-1 Limitless concept vehicle makes its New York City debut at the newly opened INTERSECT BY LEXUS. It will remain on display through Sunday, Jan. 20, 2019. The Lexus LF-1 Limitless concept, which made its global debut at the 2018 North American International Auto Show in Detroit, introduces a new genre of luxury vehicle: the flagship crossover.
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Lexus Celebrates 30 Years of Giving with 2018 Champions for Charity Golf Tournament
PLANO, Texas (Dec. 5, 2018)—The storied account of the successful launch of the Lexus brand has been told many times in books and articles, but little is known about the charity program that was launched by the brand at the same time. Even before the first dealership opened, Lexus had begun plans for giving back to local communities, and Lexus Champions for Charity is now in its 30th year of raising money for a host of nonprofit organizations across the country.
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Lexus Joins Design Miami/ as Official Automotive Partner; Design Exhibitor
MIAMI (November 14, 2018) - Lexus is thrilled to announce that it will join Design Miami/ as the official automotive partner for the 2018 fair. Lexus will deepen its mission to create a better world through design at this global forum that brings together the most influential collectors, designers, curators and critics from around the world in celebration of design culture. On site at the fair, the LF-1 Limitless Future Concept Vehicle will be exhibited in an installation titled The Future is Limitless. This is Lexus’ third year in Miami during Art & Design week, and they will continue their successful Lexus Art Series: Art and Innovation talks with Whitewall.
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Lexus’ “December to Remember” Campaign Proves the Magic of the Classic Red Bow Makes Memories Year Round
PLANO, Texas (Nov. 12, 2018) — For the 19th consecutive year, Lexus is launching its annual “December to Remember” Sales Event. The iconic marketing campaign debuts today with three national spots, showcasing how the gift of a Lexus during the holidays offers amazing experiences throughout the entire year.
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