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Lexus Releases Extended Version of Super Bowl Spot with Marvel Studios’ “Black Panther”
LOS ANGELES (Jan. 25, 2018) — As announced earlier this month, Lexus will once again be participating in advertising’s biggest day of the year with a commercial in Super Bowl LII on Sunday, February 4. Today, the brand has released a 60-second extended digital version of the ad, which was created in partnership with Marvel Studios’ highly anticipated film “Black Panther,” opening in U.S. theaters February 16. The spot, “Long Live the King,” pairs the flagship luxury performance sedan 2018 Lexus LS 500 F SPORT with the Black Panther, played by Chadwick Boseman, and can be viewed here. A 30-second version of the ad will air during the third quarter of the Super Bowl.
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Lexus Carves Out a New Flagship Luxury Crossover with Lexus LF-1 Limitless Concept
DETROIT – Jan. 15, 2018 - Like molten metal being forged into a fine Japanese sword, the lines of the Lexus LF-1 Limitless concept have the potential to shape the future of a flagship luxury crossover for Lexus.
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All-New 2018 Lexus LS Sets a New Standard for Luxury Sedan Value
DETROIT – January 15, 2018 – For nearly three decades, the Lexus LS sedan has set benchmarks for craftsmanship, quality and long-term dependability. Now, the brand is setting out to make history again with the fifth generation of its groundbreaking sedan.
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Scott Pruett Transitions to Lexus Brand Ambassador Role
PLANO, Texas – Jan. 5, 2018 – Lexus announced today that veteran sports car racer Scott Pruett will continue as a brand ambassador for the luxury automaker following his retirement from racing later this month. In his new role, Pruett will continue his long-standing partnership with Lexus as a brand advocate, while also assisting with product testing and development, Lexus Performance Driving School events, select Lexus at-track experiences and special appearances at Lexus brand events.
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Every Time a Headlight Blinks, a Lexus Gets its Wings
DETROIT, Dec. 19, 2017 – Lexus is putting on a holiday lights display with a second glimpse of the striking new Lexus LF-1 Limitless concept.
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A Crossover With No Limits: New Lexus Concept to Debut in Detroit
DETROIT – Dec. 5, 2017 – Lexus will reveal a striking new concept that reflects the next genre in luxury crossover vehicles. Created by the CALTY design studio in Southern California, the Lexus LF-1 Limitless is a flagship crossover that redefines the boundaries of luxury.
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