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Lexus Shatters Limits with First-Ever RC Coupe and RC F Performance Coupe
TORRANCE, Calif. (Nov. 3, 2014) — To announce the first-ever RC 350 sport coupe and RC F performance coupe, Lexus today launches a comprehensive marketing campaign that showcases the vehicles across a variety of media platforms. The RC/RC F marketing campaign mirrors the story of the coupe itself—which was built from a blank canvas, unconstrained by existing designs and convention—and is centered on the theme of shattering limits.
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2015 Lexus LS Shows Why This Luxury Flagship Became A Luxury Legend
History seems to be repeating itself. The Lexus LS upended the luxury segment a quarter-century ago, and one reason was that it made a powerful V8 engine standard when it was a very expensive extra-cost option in some European models and not even available in others. Just change the year to 2015, and the situation seems to be replaying.
Read More2015 Lexus ES 350 Belies ‘Entry Luxury’ Position by Offering Flagship Style and Amenities
You can’t please everybody with one car. That axiom is at the heart of the unique and very successful two-car strategy Lexus has applied in the entry-luxury category. The Lexus ES models focus on flagship-type luxury and comfort with front-wheel drive traction, while the IS models handle the sport/luxury side of things with rear-wheel drive or all-weather drive and available F SPORT performance.
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2015 Lexus ES 300h Convincingly Demonstrates Brand’s Hybrid Leadership
Among all luxury brands, only Lexus offers five hybrid models, including the 2015 ES 300h. Such market leadership in this crucial technology is indicative of the brand’s overall focus on customer satisfaction. Luxury customers want hybrids, and Lexus delivers, having introduced the first one more than 10 years ago.
Read MoreLexus Releases Its Inner Coupe: Audaciously Energetic Design, Thrilling Performance and Unforgettable Luxury
WHITE PLAINS, N.Y. (Sept. 4, 2014) – Low. Long. Sleek. With a growling exhaust note and a searing red paint job that could have come from a concept car. Fast. Agile. Daring.
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The F Strikes Again: Lexus Unleashes the 2015 RC F, A 467 hp Firestorm on Forged Alloy Wheels
WHITE PLAINS, N.Y. (Sept. 4, 2014) – In 2007, the F brand launched with IS F, a super sedan that catapulted the Lexus brand onto tracks and into driving purists’ hearts with a specially built 416 horsepower V8, track-tuned chassis and street-dominating attitude.
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