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Lexus Rumbles Into Detroit With Sporty Disposition at 2015 North American International Auto Show Exhibit
DETROIT, Jan. 9, 2015 – Lexus is rumbling into Detroit with an exhibit at the 2015 North American International Auto Show (NAIAS) that shows its sporty disposition. The luxury vehicle manufacturer will showcase the new, much-anticipated GS F performance sedan, which joins the brand’s expanded lineup of models on display at Detroit’s Cobo Center. Visitors will see how Lexus is extending into greater integration of innovative technology, emotional exterior designs and engaging driving dynamics and performance into every model.
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Lexus Announces the Latest Addition to the Daunting ‘F’ Performance Line: the GS F Sedan
TORRANCE, Calif. (Jan. 6, 2015) – Lexus is yet again showing its sporty disposition and rumbling into Detroit. The luxury vehicle manufacturer has announced the much-anticipated GS F performance sedan, which combines a refined four-door package with the speed and agility of a premium sports car, will be revealed at the North American International Auto Show on Tuesday, Jan. 13 at 8:40 a.m. EST in the Lexus display at Cobo Center in Detroit. The GS F will be the latest vehicle to join Lexus’ high-performance “F” line that already includes the RC F coupe.
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Lexus Goes Beyond Utility With First-Ever NX Crossover
TORRANCE, Calif. (Jan. 5, 2015) – Today, Lexus debuts an integrated marketing campaign to launch a luxury crossover that goes beyond utility: the Lexus NX. The campaign illustrates how the 2015 NX goes beyond the capabilities of a typical SUV to offer urban consumers a stylish vehicle that fits their active lifestyle. The campaign will target a social, highly engaged youthful audience.
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2014 Los Angeles Auto Show – Lexus LF-C2 Debut – Jeff Bracken
Lexus Group Vice President and General Manager Jeff Bracken debuts the Lexus LF-C2 concept vehicle at L.A. Auto Show on November 19, 2014.
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Lexus LF-C2 Concept Dazzles at the 2014 Los Angeles Auto Show With World Premiere of 2+2 Roadster
LOS ANGELES — Nov. 19, 2014 — Beautiful sunshine, warm weather, and winding roads are the perfect complements to the Lexus LF-C2 concept that made its global debut at the 2014 Los Angeles Auto Show today. The LF-C2 concept is a design study in the form of a 2+2 roadster and explores key styling themes involved in the Lexus brand’s future, bolder styling direction. The LF-C2 is also a luxury Grand Touring concept inspired by the brand’s passion for driving.
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Lexus Celebrates Holiday Magic with December Sales Event Campaign
TORRANCE, Calif. (Nov. 19, 2014) — Lexus today launches its annual “December to Remember” Sales Event with a new integrated marketing campaign that offers a fun spin on gift giving and holiday cheer. Anchored by three general market commercials, the campaign reveals some of Santa’s inventive gift-giving secrets and illustrates that with Lexus you’re never too old for toys.
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