Located in Hudson Yards, the 2025 Design Pavilion by Lexus is an immersive experience that fuses innovation, design, and sensory interaction to showcase “The Standard of Amazing” and connect with the design community.
NEW YORK (May 9, 2025) — Lexus is taking part in this year’s NYCxDESIGN Festival (May 15–21), supporting the 2025 edition of Design Pavilion, New York’s premier public design exhibition. Opening tomorrow through May 19 at Hudson Yards Public Square and Gardens, Lexus Ambiance is an immersive, interactive installation produced by the luxury automotive brand and presented by NYCxDESIGN. The experience consists of Lexus’ cutting-edge design, interactive elements, and the spectral visual artwork of Australian artist Nick Thomm.
“Lexus is rewriting the script and unveiling the next chapter of the brand, ‘The Standard of Amazing,’ where we work to meet our customers at their passion points and elicit an emotional connection with our vehicles,” says Gabrielle Diaz, manager, Lexus Events. “Participating in the 2025 Festival allows us to showcase our vehicles to the design community and share what a future for Lexus could look like.”
As visitors approach the structure, they will discover the captivating styling and open-air exhilaration of the Lexus LC 500 Convertible, which is wrapped in Nick Thomm’s style and positioned against the backdrop of an emotive light structure. Inside, the striking Lexus GX 550 – known for its chiseled design and powerful stance – is accompanied by kinetic experiences and real-time ambiance technology that transform guest movements and energy into vivid light-based works of art.
“Lexus arrives in New York at a powerful moment—when the city is actively celebrating innovation in the designed environment. Through our NYCxDESIGN Festival, we spotlight the full spectrum of design disciplines, which is exactly why we chose Hudson Yards as the site to launch NYCxDESIGN’s public face. Right here, right now, we are surrounded by it all—city planning, architecture, landscape architecture, sustainable living,” says Ilene Shaw, Executive Director of NYCxDESIGN and Founder of Design Pavilion. “The installation is a prime example of industrial design and user experience seamlessly integrating with cutting-edge technology. Lexus’ partnership with artist Nick Thomm—whose bold, modern visual language speaks directly to how designers translate culture and emotion into form—embodies everything NYCxDESIGN celebrates. It’s all here, at once. This is what the unification of multi-disciplinary design looks like and what NYCxDESIGN represents.”
Hudson Yards Public Square and Gardens—one of New York’s most design-forward public spaces and home to the iconic Vessel—is an ideal location for the Pavilion, providing a world-class stage that welcomes all New Yorkers and visitors alike.
“Art and architecture are a cornerstone of Hudson Yards, and we are thrilled to host NYCxDESIGN’s 2025 Design Pavilion welcoming its vibrant multidisciplinary community to the Public Square and Gardens,” says Stephanie Fink, Senior Vice President of Marketing, Partnership and Events. “Our continued partnership with NYCxDESIGN underscores our commitment to advancing the local arts and design industry and infusing great cultural moments throughout our neighborhood
The Design Pavilion by Lexus will be open from May 10 to 19 at Hudson Yards Public Square and Gardens. The hours of operation are 10 a.m. to 9 p.m. Monday through Saturday, and 10 a.m. to 7 p.m. on Sunday.
About Lexus
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With nine models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
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About NYCxDESIGN
Design is core to New York City’s identity and creative DNA. NYCxDESIGN was founded by the City of New York to unify and amplify the city’s vibrant design community on a global stage. Our internationally renowned NYCxDESIGN Festival is New York City’s official annual citywide celebration of Design, established in 2012 – showcases the immense talent and diversity of the city’s designers, makers, and manufacturers, along with cutting-edge design businesses and districts, and academic design institutions. The Festival attracts 160,000+ national and international visitors to the city with hundreds of events about design and innovation, creativity, culture, inclusivity, and sustainability. As a non-profit 501(c)(3) organization, NYCxDESIGN also runs an impactful year-round program increasing diversity, equitable opportunity, and inclusion within the city’s design professions
About Design Pavilion
Design Pavilion is New York City’s premier public design exhibition, free and open to all. First founded and produced in 2015 by Ilene Shaw with creative direction by Harry Allen, Design Pavilion serves as a public face for NYCxDESIGN and aims to increase awareness of the importance of design by engaging millions of visitors annually in ideas about design and our future. Host to a series of experiential installations featuring emerging and established designers, architects, and visionaries from around the world, with curated public programs, Design Pavilion is a highly energized cultural happening and exhibition forum to a mass audience of local businesses, design industry professionals, and local and international consumers. Messages on the future and innovation are further supported by more in-depth discussion from thought leaders at the Design Talks.
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