Exclusive ad for upcoming “Valerian and the City of a Thousand Planets” showcases Lexus-branded spacecraft of the future
TORRANCE, Calif. (June 20, 2017)—In anticipation of “Valerian and the City of a Thousand Planets,” coming to theaters July 21, Lexus today launched two custom ads and a featurette that offer fans an in-depth look at the movie’s Lexus-branded SKYJET, arriving in 2740.
The spot provides the most in-depth look yet at the SKYJET, a single-seat pursuit craft created in partnership with film studio EuropaCorp and driven by Valerian, the film’s main character, played by actor Dane DeHaan. Inspired by the film’s futuristic storyline, the custom ad demonstrates how Lexus envisions performance, style and innovation 700 years from now. Fans will get an extended look at the high-tech spacecraft, which incorporates Lexus’ contemporary design cues, such as an adaption of the signature spindle grille, as it navigates through the intergalactic citadel of Alpha.
In addition to the spot, a new featurette will take fans through the process of creating the SKYJET, including behind-the-scenes footage and interviews with Valerian lead actor Dane DeHaan, Producer Virginie Besson-Sillas and Valerian and Lexus designers.
“Helping design and build the SKYJET allowed us to imagine mobility 700 years in the future and showcase some amazing Lexus ideas,” said Spiros Fotinos, global head of brand management and marketing at Lexus International. “This new content adds to the excitement surrounding the film’s debut, and we’re pleased to be part of this incredible and ambitious project.”
Beginning on June 22, a 30-second spot will run on cable and a Times Square digital billboard, while an extended version of the spot will run on digital and social channels. View the 30-second spot at https://youtu.be/4qPmsftmfKU and the featurette at https://youtu.be/uoGTmpZ78Qs. Catch “Valerian and the City of a Thousand Planets,” an adaptation of the French comic series “Valérian and Laureline,” written by Pierre Christin and illustrated by Jean-Claude Mézières, in theatres July 21.
Lexus' passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 238 dealers offering a full lineup of luxury vehicles. With five models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers six F SPORT models and two F performance models.
Rooted in the classic graphic novel series, Valerian and Laureline, visionary writer/director Luc Besson advances this iconic source material into a contemporary, unique and epic science fiction saga.
Valerian (Dane DeHaan) and Laureline (Cara Delevingne) are special operatives for the government of the human territories charged with maintaining order throughout the universe. Under directive from their Commander (Clive Owen), Valerian and Laureline embark on a mission to the breathtaking intergalactic city of Alpha, an ever-expanding metropolis comprised of thousands of different species from all four corners of the universe. Alpha’s seventeen million inhabitants have converged over time- uniting their talents, technology and resources for the betterment of all. Unfortunately, not everyone on Alpha shares in these same objectives; in fact, unseen forces are at work, placing our race in great danger.
EuropaCorp is one of Europe’s leading film studios. Founded in 1999, EuropaCorp has operations spanning production, theatrical distribution, video and VOD, and television sales. EuropaCorp also has international rights, partnerships and licensing, production and soundtrack publishing activities. The Group has also been producing TV series since 2010. EuropaCorp’s integrated business model allows it to benefit from diversified sources of revenue. With a line-up boasting various types of films and a very strong foothold in international markets, the Group has produced France’s biggest international hits in recent years. EuropaCorp was founded by French filmmaker, screenwriter and producer Luc Besson. The Group owns a catalogue of 500 movies.
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