Toyota Motor North America Reports U.S. Sales for September

Toyota Motor North America Reports U.S. Sales for September

  • RAV4 sales up 1.7 percent YTD, led by RAV4 Hybrid; marking a best-ever quarter for RAV4 Hybrid and a best-ever first three quarters for total RAV4
  • Total Lexus division luxury SUV sales up 2.1 percent YTD; marking a best-ever first three quarters
  • Hybrid sales up 15.8 percent for Toyota division and 46.0 percent for Lexus division YTD

PLANO, Texas (October 1, 2019) – Toyota Motor North America (TMNA) today reported September 2019 sales of 169,656 vehicles, a decrease of 16.5 percent on a volume basis and a decrease of 9.2 percent on a daily selling rate (DSR) basis versus September 2018.

Through September, TMNA reported sales of 1,779,302 vehicles, down 2.5 percent on a volume basis versus the same period in 2018. On a DSR basis, sales were down 2.0 percent versus last year.

Toyota division posted September 2019 sales of 150,796 vehicles, down 15.5 percent on a volume basis and down 8.2 percent on a DSR basis. Through September, Toyota division posted a decrease of 2.5 percent versus the same period in 2018.

“Led by a 51 percent increase in hybrid sales growth over the past three months, we’re doubling down and accelerating our pace,” said Jack Hollis, group vice president and general manager, Toyota division. “With new hybrid launches on some of our most successful models like Corolla, RAV4, Highlander, and more, we plan to further advance our spot as the hybrid leader for years to come.”

Lexus division posted September 2019 sales of 18,860 vehicles, down 23.3 percent on a volume basis and down 16.7 percent on a DSR basis. Through September, Lexus posted a decrease of 1.9 percent versus the same period in 2018.

“Lexus has seen a healthy first nine months to the year, and we are looking forward to a strong year end,” said David Christ, group vice president and general manager, Lexus division. “With best-ever year-to-date luxury SUV sales, supported by record hybrid model sales, we are seeing good sales performance and the right product mix in our availability. Guests also are excited to see the updated Lexus RX and GX arriving to showrooms this fall.”

September and Year-to-Date Highlights 

  • RAV4 sales up 1.7 percent YTD, led by RAV4 Hybrid; marking a best-ever quarter for RAV4 Hybrid and a best-ever first three quarters for total RAV4
  • Tacoma sales increased 2.0 percent YTD; marking its best-ever first three quarters
  • Mirai sales up 8.1 percent YTD; marking its best-ever first three quarters
  • Highlander sales up 3.8 percent for the quarter; marking its best-ever third quarter
  • C-HR sales increased 2.4 percent for the quarter; marking its best-ever third quarter
  • Total Toyota division car sales up 0.9 percent in the third quarter
  • Total Toyota division hybrid sales increased 34.3 percent in September; up 15.8 percent YTD
  • RC sales increased 29.5 percent in September; up 29.7 percent YTD
  • ES sales up 10.3 percent YTD
  • Total Lexus division luxury SUV (LUV) sales up 2.1 percent year-to-date; marking a best-ever first three quarters
  • Total Lexus division hybrid sales increased 46.0 percent YTD

Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

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Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 38 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold 2.8 million cars and trucks (2.4 million in the U.S.) in 2018.

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.

Toyota Business Communications

Carley Hummel
469-292-8754
carley.hummel@toyota.com

Victor Vanov
469-292-1318
victor.vanov@toyota.com

Lexus Public Relations

Craig Taguchi
469-292-4387
craig.taguchi@lexus.com

Amanda Roark
469-292-2636
amanda.roark@lexus.com

Media Websites:

ToyotaNewsroom.com
LexusNewsroom.com

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