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Lexus Tempts Consumers with Alter Ego
TORRANCE, Calif. (April 7, 2014) — To tout its performance-focused F lineup (#LexusF), today Lexus launches a new marketing campaign that highlights a bold side of the brand. The TV spot features the exhilarating new RC F, the powerful LFA, the striking IS F SPORT and the fierce GS F SPORT. Like the spirit of these four vehicles, the spot emboldens consumers to indulge their desires.
Read MoreAll-New Lexus NX World Premiere at 2014 Beijing International Automotive Exhibition
BEIJING - April 4, 2014 – The all-new Lexus NX luxury compact crossover will debut at the 2014 Beijing International Automotive Exhibition. The unveiling of the NX, based on the LF-NX concept, marks Lexus’ entry into the fast growing luxury compact crossover segment. With its striking design, advanced technologies and Lexus’ signature spindle grill, the NX will set new standards for future models in the line-up.
Read MoreLexus RX Honored With U.S. News & World Report ‘2014 Best Cars for Families’ Awards Backseat Squabbling May be a Thing of the Past
TORRANCE, Calif., (March 12, 2014) – Life on the road isn’t as simple as the ABCs, but backseat squabbling may be a thing of the past for families driving the Lexus RX luxury utility vehicle. U.S. News & World Report honored the RX with its “2014 Best Cars for Families” awards. The awards recognize vehicles that make family life on the road easier.
Read MoreCiao Bella! Designs From International Artists Showcased At Lexus’ Milan Design Week Display
TORRANCE, Calif., (March 7, 2014) – Whether it’s the sleek styling of the new RC F sports car, the exhibits at Lexus’ INTERSECT space in Tokyo, or as part of its display at Milan Design Week, Lexus is committed to showcasing outstanding designs.
Read MoreFrom Concept to Production – Lexus Expands Lineup with All-New Lexus NX Compact Crossover
GENEVA – March 4, 2014 – When the Lexus LF-NX concept was introduced last year at the Frankfurt and Tokyo Motor Shows last year, customer feedback was positive. Customers who liked the LF-NX will be happy to know the production version, NX, derived from the concept will be revealed at the 2014 Beijing International Auto Show next month.
Read MoreLexus Looking for Close Shave on St. Patrick’s Day
TORRANCE, Calif. (March 3, 2014) — How bold will you go for a good cause? To celebrate St. Patrick’s Day and the all-new Lexus IS, a performance sedan with an adventurous personality, Lexus is partnering with the St. Baldrick’s Foundation, a volunteer-driven charity dedicated to raising money for childhood cancer research, to create the Lexus Bold IS contest. This unique social media-driven challenge seeks out courageous people willing to shave their heads for a worthy cause—and the chance to win $2,500. The contest will help raise awareness about children’s cancer, and Lexus will donate $25,000 to St. Baldrick’s to help fund the best research to find cures for all childhood cancers.