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Sometimes, You Have to Do Things The Hard Way
There’s the easy way, and there’s the Lexus way. A lone crane slowly lifts the front end of a Lexus LS, then a second vehicle is attached using cables and stretch bars, then another and another and finally, a fifth Lexus vehicle is suspended in midair from the crane, using no support other than the strength of the LS. The gravity-defying vehicles aren’t a figment of your imagination or a camera trick. They are part of a new advertising campaign from the automaker, which debuted on Jan. 16.
Read MoreLexus Creates ‘Kinetic’ Atmosphere with Exhibit at 2011 North American International Auto Show
Lexus has gone to great lengths to connect with people visiting its exhibit at the 2011 North American International Auto Show (NAIAS).
Read MoreLexus and Scholastic Announce First Round of Winners in the 2010-2011 Lexus Eco Challenge
Sixteen student teams from 11 states have been named winners in the first round of the fourth annual Lexus Eco Challenge, an educational program and contest that inspires and empowers young people to learn about the environment and take action to improve it. Lexus will award a total of $500,000 in grants and scholarships throughout this year’s program.
Read MoreLexus Pulls an ‘All-Nighter’ with Xbox LIVE for CT 200h
In support of its all-new CT 200h hybrid, Lexus has forged its first partnership with Xbox 360® video game and entertainment system from Microsoft for the Xbox LIVE® online entertainment network ?All-Nighter.? On Saturday, December 18, Lexus will sponsor the all-night gaming marathon for ?Halo: Reach,? giving gamers the opportunity to download Lexus content and enter to win prizes for playing from dusk ?til dawn.
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Lexus Captures the Conversation from Inside the New CT 200h Hybrid with ‘Darkcasting’
Introducing "Darkcasting." It's part test drive, part late night talk show, part real time feedback. Whatever it is, it's no 30-second spot for the new Lexus CT 200h, but an actual series hosted by actress and stand-up comedian Whitney Cummings that captures the (nearly) unfiltered conversations of influential personalities who take the new Lexus hybrid for a spin in their home cities--San Francisco, New York, Chicago, Miami, Los Angeles, and New Orleans. The net result is a series of conversational vignettes--the kind that happen when influencers drive through storied neighborhoods and compare reference points and shared nostalgia.
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Lexus and the Council of Fashion Designers of America Announce Inaugural Eco Fashion Challenge Honorees
Lexus and the Council of Fashion Designers of America (CFDA) have collaborated to celebrate and support sustainable fashion design by establishing the Eco Fashion Challenge. With a goal of increasing sustainable practices in the fashion industry, Lexus and the CFDA have created the Challenge as a platform to support and recognize the industry?s leaders in sustainable design. From ten finalists, three designers have been selected to receive support from Lexus for their Fall 2011 show or presentation in February 2011.
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