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Lexus and L.A. Clipper Baron Davis Do Good for Underserved Children: Basketball Legend Challenges Celebrity Friends to a Race in the Lexus CT 200h
Los Angeles Clippers point guard Baron Davis is teaming up with leading luxury automaker Lexus to raise monies for his foundation, The Rising Stars of America (RSOA).
Lexus Exhibit Will Exude ‘Performance’ at 2011 Chicago Auto Show
While luxury is at the heart of Lexus, the automaker will be showing off a bit of its wild side at the 2011 Chicago Auto Show.
Lexus and USGA Extend Partnership
Lexus and the United States Golf Association (USGA) announced today a multi-year renewal of their strategic partnership, ensuring that Lexus will remain the exclusive automotive partner of the USGA and the official car of the U.S. Open, U.S. Women’s Open, U.S. Senior Open and U.S. Amateur.
Read MoreSometimes, You Have to Do Things The Hard Way
There’s the easy way, and there’s the Lexus way. A lone crane slowly lifts the front end of a Lexus LS, then a second vehicle is attached using cables and stretch bars, then another and another and finally, a fifth Lexus vehicle is suspended in midair from the crane, using no support other than the strength of the LS. The gravity-defying vehicles aren’t a figment of your imagination or a camera trick. They are part of a new advertising campaign from the automaker, which debuted on Jan. 16.
Read MoreLexus Creates ‘Kinetic’ Atmosphere with Exhibit at 2011 North American International Auto Show
Lexus has gone to great lengths to connect with people visiting its exhibit at the 2011 North American International Auto Show (NAIAS).
Read MoreLexus and Scholastic Announce First Round of Winners in the 2010-2011 Lexus Eco Challenge
Sixteen student teams from 11 states have been named winners in the first round of the fourth annual Lexus Eco Challenge, an educational program and contest that inspires and empowers young people to learn about the environment and take action to improve it. Lexus will award a total of $500,000 in grants and scholarships throughout this year’s program.
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