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Lexus Pulls an ‘All-Nighter’ with Xbox LIVE for CT 200h
In support of its all-new CT 200h hybrid, Lexus has forged its first partnership with Xbox 360® video game and entertainment system from Microsoft for the Xbox LIVE® online entertainment network ?All-Nighter.? On Saturday, December 18, Lexus will sponsor the all-night gaming marathon for ?Halo: Reach,? giving gamers the opportunity to download Lexus content and enter to win prizes for playing from dusk ?til dawn.
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Lexus Captures the Conversation from Inside the New CT 200h Hybrid with ‘Darkcasting’
Introducing "Darkcasting." It's part test drive, part late night talk show, part real time feedback. Whatever it is, it's no 30-second spot for the new Lexus CT 200h, but an actual series hosted by actress and stand-up comedian Whitney Cummings that captures the (nearly) unfiltered conversations of influential personalities who take the new Lexus hybrid for a spin in their home cities--San Francisco, New York, Chicago, Miami, Los Angeles, and New Orleans. The net result is a series of conversational vignettes--the kind that happen when influencers drive through storied neighborhoods and compare reference points and shared nostalgia.
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Lexus and the Council of Fashion Designers of America Announce Inaugural Eco Fashion Challenge Honorees
Lexus and the Council of Fashion Designers of America (CFDA) have collaborated to celebrate and support sustainable fashion design by establishing the Eco Fashion Challenge. With a goal of increasing sustainable practices in the fashion industry, Lexus and the CFDA have created the Challenge as a platform to support and recognize the industry?s leaders in sustainable design. From ten finalists, three designers have been selected to receive support from Lexus for their Fall 2011 show or presentation in February 2011.
Read MoreLexus Earns Two of Top 10 Spots in 2011 Federal Fuel Economy List
The Environmental Protection Agency and Energy Department has released its list of top 10 fuel-economy leaders for 2011, which includes two Lexus hybrid models.
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Lexus Enform Launches All-New Mobile Application Available For Additional Convenience – Broadens Lexus Technology Offerings
Lexus Enform® recently launched an all-new mobile application to provide customers with more convenience on-the-go and valuable additions to services they have come to rely on and trust. Customers with an iPhone, iPod touch, or select Android? phones and RIM BlackBerry® devices can download the complimentary Lexus Enform mobile app from the Apple App Store, Android Marketplace, or Blackberry App World for quick access to resources and information.
Read MoreThe Next Big Thing from Lexus Is Not a Car
Lexus? latest innovation in its pursuit of perfection isn?t a new vehicle. It?s an idea?the idea that a car that will never have an accident may be possible. The automaker is using the world?s most advanced driving simulator to enable its engineers to design technology that will help make driving safer.
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