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Lexus and USGA Support Hook A Kid On Golf

For the third year, Lexus and the United States Golf Association have selected Hook A Kid On Golf as the charitable recipient to receive financial support in conjunction with the U.S. Open Championship. Hook A Kid On Golf provides communities throughout the country with the tools and resources necessary to start their own comprehensive youth golf programs, introducing golfers to the sport at a young age.

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In Pursuit of the Perfect Pitch

It?s a dramatic moment. In an ultra-modern audio studio, a Pearl White Lexus LFA supercar faces its challenger: a lone crystal champagne flute on a pedestal alongside a sleek amplifier. The vehicle?s keyless ignition is engaged, and its rear wheels start spinning on a dynamometer. The engine roars louder and louder, the speedometer clicks past 150, 160, 170 mph. That?s when the glass quivers and shimmies until ? kshhh! ? the flute shatters in gorgeous slow motion.

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Lexus Invites Consumers to Co-star in New ‘Dark Ride’ Interactive Film to Launch New CT 200h Hybrid

Lexus Invites Consumers to Co-star in New ‘Dark Ride’ Interactive Film to Launch New CT 200h Hybrid

“Get in, buckle up and start talking.” Lexus customers will be calling the shots in a high-definition interactive film entitled “Dark Ride.” The film features Lexus’ newest hybrid, the CT 200h premium compact car, piloted by actor Norman Reedus (Boondock Saints franchise). Reedus is behind the wheel in this 12:30 action film, but he is following the directions of the person riding shotgun…the consumer.

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