- Standards-based supplementary educational materials – encourages teachers to integrate creative lesson plans into their classrooms to help teach students about the environment.
- Competition to reward environmental action – helps young people apply what they?ve learned in class through the program and empowers them to make improvements in their community by participating in the environmental team challenges.
The Lexus Eco Challenge educational materials developed with Scholastic are designed to align with national teaching standards for science, social studies, civics and language arts.
In addition to providing teachers with the information necessary to participate in the challenges, the website (www.scholastic.com/lexus) also has extensive tools for them to use in their classrooms. For each challenge, the website has lesson plans and teacher instructions including questions to help guide a discussion about the current challenge topic, facts about the topic, and guidelines for a specific classroom project.
Lexus? Environmental Efforts
Lexus is the leading luxury automotive brand in the United States, both in sales and in environmental stewardship. Lexus was the first luxury brand to sell hybrids and currently offers four low-emission hybrid vehicles with a fifth hybrid debuting in early 2011. When Lexus began selling hybrids in 2005, it helped advance the concept of sustainability without sacrifice. To bring like-minded individuals together, it also developed the Lexus Hybrid Living site (www.lexus.com/hybridliving) that serves as a portal for people seeking a way to incorporate luxury and environmentalism into their lives.