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Joe Bacal Survives First-Corner Hit to Win Laughlin Desert Challenge
In a heart-stopping beginning to his second year in off-road racing, Joe Bacal put his Lexus LX 570 ahead of his closest class rival as they raced flat out to the first corner at the SCORE Laughlin Desert Challenge 2010 season opener on Saturday, only to feel the full force of competition slam into him as he headed for the apex. Rival competitor Justin Matney left a major wound in Bacal’s Lexus as he pushed his way through, but the adrenaline-fired Bacal re-passed Matney shortly after and was never headed again en route to another Stock Full-class victory this past weekend.
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Toyota Wins Top Honors in Polk Automotive Loyalty Awards
Toyota took top honors in R. L. Polk & Co.?s 14th Annual Automotive Loyalty Awards, ranking number one in Overall Loyalty to Manufacturer, indicative of the manufacturer?s ability to retain previous customers. Toyota also won top honors in the Mid/Full-Size Car and Mid/Full-Size SUV categories for the Toyota Prius and Lexus RX respectively, and received the new award for brand loyalty among Asian American consumers.
Read MoreLexus and Scholastic Announce First Round of Winners in the 2009-2010 Lexus Eco Challenge
Sixteen middle and high schools from 12 states have been named winners in the first round of the third annual Lexus Eco Challenge, an educational program and contest that empowers young people to make a positive difference for the environment. Lexus will award a total of $500,000 in grants and scholarships throughout this year?s program.
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Joe Bacal Captures Second with Marathon Drive in Baja 1000
After taking an “out of nowhere” victory at the Baja 500 earlier this season, cancer survivor and off-road rookie sensation Joe Bacal nearly stole the show again with an epic 27-hour drive in the Cancer Treatment Centers of America/JTGrey Lexus LX 570 to finish runner-up in the 42nd running of the Tecate SCORE Baja 1000 last Friday and Saturday.
Read MoreLexus Presents a VIP Performance by the International Sensation Fuerza Bruta – Live at the Miami Jackie Gleason Theater
As the leading luxury automotive brand in the United States, Lexus believes it is important to support and encourage all forms of artistic expression in the Hispanic Community. The next event in Lexus? innovative experiential campaign is a VIP evening with Fuerza Bruta at the Filmore Jackie Gleason Theater in Miami on Monday, Nov. 2, 2009.
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Lexus Debuts Revised LS 600h L Hybrid With New Telematics Systems for 2010
The Lexus LS 600h L sedan, the first vehicle to bring fuel-efficient gasoline-electric hybrid technology to the prestige luxury segment, debuts revised styling and new telematics systems for 2010. The brand?s flagship model, the LS 600h L ? the ?L? signifying the long-wheelbase LS platform -- provides the highest level of performance, technology and luxury in the LS line. The LS 600h L is powered by the ultra-quiet Lexus Hybrid Drive system, which was the world's first to combine a V8 gasoline engine with an all-wheel-drive (AWD) hybrid drivetrain. The LS 600h L?s combined estimated EPA fuel economy rating of 21 mpg is equal to or better than the combined fuel economy ratings of some mid-sized V6 AWD luxury sedans.
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