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THE ALL-NEW LEXUS NX HELPS YOU HUSTLE FOR WHAT MATTERS

THE ALL-NEW LEXUS NX HELPS YOU HUSTLE FOR WHAT MATTERS

PLANO, Texas (Jan. 4, 2022)—The rules of success have changed. It’s no longer just about getting ahead or the constant grind. It’s about prioritizing what truly matters, cutting out distractions and working hard for what fulfills you. The NX marketing campaign, called “Hustle for What Matters,” is designed to reach those with great ambition who are carving their own paths. It leans heavily into the digital and streaming space in an effort to connect with this busy audience where they are most likely to engage.

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