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A Decade of Lexus Performance
CHICAGO (Feb. 5, 2018) – The purest expression of Lexus performance, that was the goal of the Lexus “F” performance brand when it was introduced in 2008. Every vehicle with an “F” badge would set new standards for Lexus performance and help redefine the brand for a new generation of customers.
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Lexus’ Luxury Lineup Cruises Into the Windy City for the 2018 Chicago Auto Show
CHICAGO (Jan. 31, 2018) – Lexus’ striking new concept vehicle – the Lexus LF-1 Limitless – will take center stage at the Lexus display during the 2018 Chicago Auto Show, which takes place February 10-19, at McCormick Place.
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Lexus Opens Season with Top-10 Result at Rolex 24 at Daytona
DAYTONA BEACH, Fla. (Jan. 29, 2018) – The 3GT Racing Lexus RC F GT3s both crossed the finish line Sunday in the season-opening Rolex 24 at Daytona that took place at the famed Daytona International Speedway.
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Lexus RC F GT3s Open Second Season at Rolex 24 at Daytona
DAYTONA BEACH, Fla. (January 26, 2018) – Lexus and 3GT Racing will open the 2018 season at the Rolex 24 at Daytona beginning on Saturday. Returning to the GTD class of the IMSA WeatherTech SportsCar Championship for its second season, Lexus and 3GT Racing will look to build off its strides from year one and compete even stronger in 2018.
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Lexus Releases Extended Version of Super Bowl Spot with Marvel Studios’ “Black Panther”
LOS ANGELES (Jan. 25, 2018) — As announced earlier this month, Lexus will once again be participating in advertising’s biggest day of the year with a commercial in Super Bowl LII on Sunday, February 4. Today, the brand has released a 60-second extended digital version of the ad, which was created in partnership with Marvel Studios’ highly anticipated film “Black Panther,” opening in U.S. theaters February 16. The spot, “Long Live the King,” pairs the flagship luxury performance sedan 2018 Lexus LS 500 F SPORT with the Black Panther, played by Chadwick Boseman, and can be viewed here. A 30-second version of the ad will air during the third quarter of the Super Bowl.
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Lexus Carves Out a New Flagship Luxury Crossover with Lexus LF-1 Limitless Concept
DETROIT – Jan. 15, 2018 - Like molten metal being forged into a fine Japanese sword, the lines of the Lexus LF-1 Limitless concept have the potential to shape the future of a flagship luxury crossover for Lexus.
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