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Philosophy Inspires Lexus Design Award 2017 Finalists, Announced Today

Philosophy Inspires Lexus Design Award 2017 Finalists, Announced Today

NEW YORK, Jan. 31, 2017 — Lexus International today announced the 12 finalists for the Lexus Design Award 2017. Three finalists based in the USA were selected, marking the first time designers from this region have advanced to the final round. First launched in 2013 to help stimulate the ideas necessary to build a better tomorrow, the Lexus International Design Award is celebrating its fifth anniversary. The competition supports up-and-coming designers and creators worldwide. Lexus Design Award 2017 drew 1,152 entries from 63 countries under the theme of “Yet.”

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Rolex 24 at Daytona – Daytona International Speedway – January 26-29, 2017

The Rolex 24 at Daytona will mark Lexus’ return to North American sports car racing as 3GT Racing fields two Lexus RC F GT3s in the GTD class of the IMSA WeatherTech SportsCar Championship. Lexus raced in the Grand-Am Rolex Sports Car Series from 2004 to 2009 when the manufacturer won 25 races, two driver championships (2004, 2008) and three-straight Rolex 24 at Daytona victories (2006-08). Since its Grand-Am era, Lexus has competed in off-road racing, endurance events and the Pikes Peak International Hill Climb, and now returns to sports car racing to develop its racing culture and learn technologies that transfer to its F and F SPORT production vehicles. To find out more about Lexus’ efforts to return to sports car racing, watch the “Road to Daytona” video series on the Lexus Vehicles YouTube page.

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Lexus Brand Takes Center Stage in Super Bowl Spot

Lexus Brand Takes Center Stage in Super Bowl Spot

TORRANCE, Calif. (Jan. 23, 2017) — Two new flagship vehicles will join the Lexus lineup this year, each uniquely confirming Lexus' passion for brave design, imaginative technology, and exhilarating performance. The first-ever Lexus LC 500 and LC 500h performance coupes and the completely redesigned Lexus LS 500 luxury sedan take their place at the pinnacle of Lexus' extensive product lineup.

To celebrate the next chapter in Lexus' history, the company today unveiled a 60-second extended version of its Super Bowl spot featuring the LC, as well as a few surprises. The spot, titled “Man & Machine,” recognizes the parallels between the shapes and movements of the human form and the power and athleticism of Lexus' most premium models. The spot features movement artist Lil Buck and music from chart-topping recording artist Sia. A 30-second version of “Man & Machine” that also includes the all-new LS 500 will air during the second quarter of Super Bowl LI on Sunday, Feb. 5.

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